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跨境商務英語聽說(電子商務類高等學校創新型培養教材)

  • 作者:編者:王寬//原林楓//王小莉|責編:郭婷//吳宇晴
  • 出版社:中國紡織
  • ISBN:9787522938547
  • 出版日期:2026/07/01
  • 裝幀:平裝
  • 頁數:185
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內容大鋼
    本教材內容從語音基礎逐層進階到實操應用,先系統梳理母音、輔音的發音規則,詳解語音語調、語流連讀等口語聽說核心技巧,夯實英語語音底層能力;同時補充基礎時態語法知識,搭建紮實的語言應用框架。
    教材兼顧日常通用表達、職場商務場景與跨境電商專屬需求,覆蓋日常交際、辦公溝通、商務會議、商務談判等常用場景的實用表達,重點設置跨境直播話術、外貿實操、產品listing優化、跨境客服用語等跨境電商專屬模塊,貼合跨境商務領域崗位實際使用需求,可作為高等院校電子商務及相關專業商務英語課程教材,也可供跨境電商從業者提升英語聽說實操能力參考。

作者介紹
編者:王寬//原林楓//王小莉|責編:郭婷//吳宇晴

目錄
Chapter 1  Identity of Speech Sounds-Vowel
  1.1  The Phonetics Alphabet
  1.2  Vowels: Symbols and Properties
  1.3  Tense and Relax Vowels
  1.4  Stress and Reduce
Chapter 2  Identity of Speech Sounds-Consonant
  2.1  Consonants: Their Symbols and Properties
  2.2  Voicing
  2.3  Place of Articulation
  2.4  Manner of Articulation
Chapter 3  Speaking Rhythm and Intonation
  3.1  Stress for Words
  3.2  Stress for Sentences
Chapter 4  Linking in Real Talk
  4.1  Understanding Connected Speech
  4.2  Reducing Words
Chapter 5  Basic Grammar
  5.1  Present Tenses
  5.2  Past Tenses
Chapter 6  English for Daily Basics
  6.1  Greeting Someone
  6.2  Saying Goodbye
  6.3  Introductions
  6.4  Talking About Likes
  6.5  Talking About Jobs
  6.6  What Are You Doing Right Now?
  6.7  Personal Characteristics
  6.8  Telling Time
Chapter 7  English in the Workplace
  7.1  Basic Office Communication Skills
  7.2  Useful Expressions for Business Meetings
  7.3  Useful Expressions for Effective Negotiations
Chapter 8  Business English for Cross-Border Live Streaming
  8.1  Essential Vocabularies & Phrases for Live Streaming
  8.2  Capturing & Converting Audiences
  8.3  Universal Scripts for Cross-Border E-Commerce Live Streaming
  8.4  Common Scripts for Live Streaming Sales of Different Product Categories
  8.5  Characteristics of Cross-Border E-Commerce Live Streaming Selling Scripts in Different Regions
Chapter 9  Practical English for Cross-Border Business
  9.1  Speaking English in Foreign Trade
  9.2  Basic Knowledge Categories in Cross-Border E-Commerce
  9.3  Design and Optimize Effective Product Listings
  9.4  English for Cross-Border E-Commerce Customer Service
References

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