UNIT 7 Intercultural Customer Service and Relationship Management Module 1 Theoretical Reconstruction Part 1 The Core of Business Success: Customer-Related Insights Part 2 Mastering Customer Service and CRM: Skills, Careers, and Tools Part 3 Practical Activities Module 2 AI-Empowered Practice Part 1 AI-Enabled Customer Service Part 2 AI-Enhanced CRM Platforms Part 3 Practical Activities Module 3 Chinese Enterprise Narratives Part 1 Mastering Global Customer Service and CRM Part 2 Practical Activities Module 4 Integration of Political Education and Innovation Part 1 Cultural Differences in Customer Service Part 2 Intercultural Customer Relationship Management Part 3 Practical Activities UNIT 8 International Finance and Investment Communication Module 1 Theoretical Reconstruction Part 1 The Basic Theory Layer: The Information Asymmetry Theory Part 2 Behavior Deviation Layer: Behavioral Finance Theory Part 3 The ESG Framework Part 4 Practical Activities Module 2 AI-Empowered Practice Part 1 AI-Empowered Interpretation of International Financial News Part 2 AI-Empowered Cross-Border M&A Communication Part 3 AI-Empowered Cross-Border Investment Communication in the New Energy Vehicle Industry Module 3 Chinese Enterprise Narratives Part 1 In-Depth Analysis of TikTok Part 2 In-Depth Analysis of BYD's International Success Part 3 Innovative Narrative Forms Part 4 Activities on Narrative Risk Management Module 4 Integration of Political Education and Innovation Part 1 Ethics Communication in Global Finance Part 2 Finance and Investment Promote Global Expansion of Technology Part 3 Political Education and Financial Narratives Part 4 Practical Activities UNIT 9 Supply Chain Management and Procurement Negotiation Module 1 Theoretical Reconstruction Part 1 Upgrading Supply Chain Management Theories Part 2 Dynamic Reconstruction of Communication Theories Part 3 Integration of Political and Educational Theories Part 4 Practical Activities Module 2 AI-Empowered Practice Part 1 AI-Driven Analysis of Negotiation Partners and Procurement Strategies Part 2 AI-Enhanced Procurement Negotiation Part 3 AI Ethics and Cultural Adaptation in Procurement Negotiation Part 4 Practical Activities Module 3 Chinese Enterprise Narratives Part 1 In-Depth Analysis of Successful Cases Part 2 Lessons from Supply Chain Crises
Part 3 Innovative Narrative Forms Part 4 Practical Activities Module 4 Integration of Political Education and Innovation Part 1 China's Chip Shortage and Breakthroughs Part 2 Cultural Confidence and International Discourse Power Part 3 Ethical Dilemmas in Supply Chain Management Part 4 Practical Activities UNIT 10 Corporate Leadership and Intercultural Management Module 1 Theoretical Reconstruction Part 1 Upgrading Intercultural Leadership Theories Part 2 Dynamic Reconstruction of Communication Theories Part 3 Integration of Political and Educational Theories Part 4 Practical Activities Module 2 AI-Empowered Practice Part 1 AI-Driven Leadership Assessment Part 2 Virtual Reality (VR) Scenario Simulation Part 3 Digital Feedback Systems Part 4 Practical Activities Module 3 Chinese Enterprise Narratives Part 1 In-Depth Analysis of Successful Cases Part 2 Lessons from Failures Part 3 Innovative Narrative Forms Part 4 Practical Activities Module 4 Integration of Political Education and Innovation Part 1 Belt and Road Initiative and ESG Case Studies Part 2 Cultural Confidence and International Discourse Power Part 3 Ethical Leadership Development Part 4 Practical Activities UNIT 11 International Negotiations and Contracting Module 1 Theoretical Reconstruction Part 1 Upgrading Theories of International Negotiation Part 2 International Business Negotiation Process Part 3 Practical Activities Module 2 AI-Empowered Practice Part 1 AI-Driven Negotiation Support Part 2 Virtual Reality (VR) Scenario Simulation Part 3 Practical Activities Module 3 Chinese Enterprise Narratives Part 1 In-Depth Analysis of Successful Cases Part 2 Innovative Narrative Forms Part 3 Practical Activities Module 4 Integration of Political Education and Innovation Part 1 The Belt and Road Initiative and ESG Case Studies Part 2 Cultural Confidence and International Discourse Power Part 3 Practical Activities UNIT 12 Digital Commerce and E-commerce Communication Module 1 Theoretical Reconstruction Part 1 Structural Foundation Part 2 Conduct Dynamics Part 3 Transformation Mechanism
Module 2 AI-Empowered Practice Part 1 The Practical Application of AI Tools Part 2 Virtual Reality and Augmented Reality Scenario Simulation Part 3 Digital Feedback System Module 3 Chinese Enterprise Narratives Part 1 In-Depth Analysis of Successful Cases Part 2 Innovative Narrative Forms Part 3 Practical Activities Module 4 Integration of Political Education and Innovation Part 1 Digital Silk Road Part 2 Cross-Border E-commerce Part 3 Cultural Confidence and Innovation Spirit
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