第1章 外貿英語常識Basics of Foreign Trade English 1.1 外貿函電寫作Writing Foreign Trade Letters 1.1.1 外貿函電的組成部分Components of Foreign Trade Letters 1.1.2 外貿函電布局與格式Layout and Format of Foreign Trade Letters 1.1.3 外貿信信封布局Envelope Layout of Foreign Trade Letters 1.1.4 標點符號的正確使用Applying Proper Punctuation 1.2 外貿行業常用術語Terminologies in Foreign Trade 1.2.1 貿易術語Trade Terms 1.2.2 費用與付款術語Fee and Payment Terms 1.2.3 貨物運輸有關術語Cargo Transportation Terms 第2章 開發客戶的方式Ways of Developing Customers 2.1 開發潛在客戶Developing Potential Customers 2.1.1 介紹公司與產品Introducing the Company and Products 2.1.2 與競爭產品比較Comparing with Competitors' Products 2.1.3 尋找代理商Looking for an Agent 2.1.4 傭金條件Commission Terms 2.2 參加商業展會Attending the Business Fair 2.2.1 廣交會The Canton Fair 2.2.2 通知客戶參展安排Informing Clients of Fair Arrangements 2.2.3 展會後聯絡客戶Contacting Customers After the Fair 2.2.4 拜訪預約Making an Appointment 2.3 與客戶日常溝通Daily Communication with Customers 2.3.1 聖誕節問候Christmas Greetings 2.3.2 新年問候New Year Greetings 2.3.3 休假問候Holiday Greetings 2.3.4 恭賀升職Celebrating Promotion 2.3.5 商務慰問函Get-well Business Emails 2.3.6 寄送小禮品Sending a Small Gift 第3章 交易條件磋商Transaction Terms Negotiation 3.1 報價Quotation 3.1.1 實施貿易促銷Implementing Trade Promotions 3.1.2 推薦新產品Recommending New Products 3.1.3 推薦其他產品Recommending Other Products 3.1.4 對客戶詢盤報價Quotations for Customer Inquiries 3.1.5 報價單Price List 3.2 還盤Counter-Offer 3.2.1 折扣請求處理Handling Discount Requests 3.2.2 確定最終價格Final Price Confirmation 3.3 下訂單Placing an Order 3.3.1 銷售確認書模板Sales Confirmation Template 3.3.2 收到客戶訂單Receiving Customer Order 3.3.3 變更訂單Changing the Order 第4章 接待客戶來訪Hosting a Client Visit 4.1 提前預約Reservation in Advance 4.1.1 邀請客戶來訪Inviting Customers to Visit 4.1.2 取消本次會面Cancelling the Meeting 4.2 迎接客戶Greeting Customers 4.2.1 機場迎接和送行Pick-up and Drop-off at the Airport 4.2.2 確認行程安排Confirming and Arranging Schedule 4.3 陪同參觀Accompanied Visit
4.3.1 客戶廠區參觀Conducting Client Facility Tours 4.3.2 產品展示與體驗Presenting and Experiencing Products 4.3.3 安排客戶觀光遊覽Organizing Client Sightseeing Tours 4.3.4 商務宴請Business Dinner 4.4 商務談判Business Negotiation 4.4.1 會議協商Meeting Consultation 4.4.2 起草合同Drafting the Contract 第5章 備貨與貨物運輸Stock Preparation and Goods Transportation 5.1 客戶驗貨Customer Inspection 5.1.1 告知生產情況Notification of Production Status 5.1.2 寄送樣品Shipping Samples 5.1.3 第三方驗廠Third-Party Factory Audit 5.1.4 第三方驗貨Third-Party Inspection 5.2 貨物發運Goods Dispatch 5.2.1 貨物包裝Package of Goods 5.2.2 確認裝運細節Shipping Issues Confirmation 5.2.3 告知客戶運輸情況Informing Customer of Shipping Status 5.2.4 出口報關單Export Declaration 5.2.5 集裝箱貨物托運單Container Booking Note 第6章 付款結算Payment and Settlement 6.1 國際貿易結算方式International Trade Settlement Methods 6.1.1 各種支付方式Various Payment Methods 6.1.2 裝箱單Packing List 6.1.3 商業發票Commercial Invoice 6.1.4 形式發票Proforma Invoice 6.1.5 提單Bill of Lading 6.2 常見結算狀況Typical Settlement Conditions 6.2.1 發出催款單據Issuing Payment Reminder Documents 6.2.2 客戶付款到賬通知Notification of Customer Payment Received 6.2.3 請提供銀行水單Requesting a Bank Receipt 6.2.4 告知客戶款項收到Notifying Customer of Payment Received 6.2.5 請客戶接受信用證不符點Requesting Client to Accept L/C Discrepancies 第7章 持續的客戶關係維護Ongoing Customer Relationship Maintenance 7.1 售后服務After-Sales Service 7.1.1 詢問產品銷售情況Inquiring About Sales Performance 7.1.2 優化產品Optimizing the Product 7.2 商務通知Business Notification 7.2.1 變更通知Change Notification 7.2.2 其他通知Other Notifications 7.3 處理投訴與索賠Settling Complaints and Claims 7.3.1 客戶投訴Customer Complaints 7.3.2 客戶索賠Customer Claims
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