Chapter 1 Basics of Cross-Border E-Commerce Platforms Unit 1 Platforms Overview Unit 2 Main Modules of Platforms Unit 3 Comparison and Selection of Platforms Chapter 2 Pre-Sale Inquiry Unit 1 Pre-Sale Inquiry in Cross-Border E-Commerce Unit 2 Operations in Cross-Border E-Commerce Unit 3 Product Listings Unit 4 Customer Reviews Chapter 3 On-Sale Negotiation Unit 1 Bargain about Products Unit 2 Discounts Unit 3 Sales Promotion Unit 4 Package Deal and Wholesale Chapter 4 After-Sale Service Unit 1 Maintenance Unit 2 Returning and Refund Unit 3 Packaging and Delivery Unit 4 Changes and Amendment of Order Unit 5 Force Majeure Chapter 5 Platform Management Unit 1 Category Unit 2 Inventory Unit 3 Payment Management Unit 4 Logistics Management 參考文獻 附錄 附錄1 跨境電商交際技巧 附錄2 《跨境電商交際英語》課程思政設計框架 附錄3 實踐練習參考答案
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