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智慧旅遊英語(中經新文科旅遊專業系列規劃教材)/中經精品課程系列

  • 作者:編者:王琳//張倚雲//孫逸//劉君玲|責編:彭欣|總主編:王哲
  • 出版社:中國經濟
  • ISBN:9787513685078
  • 出版日期:2025/12/01
  • 裝幀:平裝
  • 頁數:176
人民幣:RMB 59 元      售價:
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內容大鋼
    《智慧旅遊英語》立足於應用型本科院校各專業群所面向的行業,依據旅遊企業的工作流程、典型工作環節或場景設計教學內容,力求使學生具備在本行業領域內運用智慧旅遊英語進行基本交流的能力。該教材從智慧旅遊內涵出發、結合智慧旅遊新業態,依托智慧票務、智慧預訂、智慧導覽、沉浸式旅遊講解、智慧民宿、智慧酒店、智慧餐飲、智慧娛樂、智慧購物、智慧停車、旅遊APP應用、智慧博物館講解、智慧旅遊文化差異溝通、智慧旅遊應急情況處理以及中外智慧旅遊典型案例分享,旨在幫助學習者全面掌握智慧旅遊英語的核心知識,提升學生的智慧旅遊英語溝通能力、運用新技術能力及跨文化交際能力,以適應未來旅遊行業發展新需求。

作者介紹
編者:王琳//張倚雲//孫逸//劉君玲|責編:彭欣|總主編:王哲

目錄
Unit One An Overview of Smart Tourism
  Reading A Connotation of Smart Tourism
  Reading B Embodiment of Smart Tourism
  Supplementary Reading Smart Tourism Functions
Unit Two Smart Booking
  Reading A The Rise of Smart Booking in the Travel Industry
  Reading B The Future of Smart Booking Services: Innovations Shaping Travel
  Supplementary Reading Smart Booking Innovations: How a Leading European Travel Platform is Transforming the Industry
Unit Three Smart Guiding
  Reading A The Rise of Smart Guiding Systems
  Reading B Immersive Tourism in the Digital Age: A Case Study of Wuzhen's Smart Scenic Zone
  Supplementary Reading A New Era of Interactive Exploration in Smart Scenic Spots
Unit Four Smart Hotels
  Reading A What are Smart Hotels?
  Reading B The History and Development of Smart Hotels
  Supplementary Reading 5G Smart Hotels
Unit Five Smart Catering
  Reading A Smart Catering Transforming Our Kitchens
  Reading B Robots Redefine Dining: China's Automated Restaurants Rise Post Pandemic
  Supplementary Reading What is an Immersive Dining Experience?
Unit Six Smart Entertainment
  Reading A Innovations in Smart Entertainment
  Reading B Implementation and Challenges of Smart Entertainment
  Supplementary Reading Sustainable Innovations in Smart Tourism
Unit Seven Smart Shopping
  Reading A The Rise of Smart Shopping
  Reading B Virtual Shopping
  Supplementary Reading Smart Shopping Functions
Unit Eight Case Studies of Smart Tourism
  Part A Cases of Smart Tourism Attractions
  Part B Cases of Smart Tourism Attractions
Extended Resources Future Prospects of Smart Tourism
  Reading A The Future of Smart Tourism: A New Era of Travel
  Reading B The Evolution of Smart Tourism: A Glimpse into the Future
  Supplementary Reading The Bold Future of Smart Tourism: Beyond Imagination

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