1.Globalization and Innovation and Entrepreneurship 1.1 The truth of globalization 1.2 Understanding innovation and entrepreneurship 1.3 Concepts and types of global innovation and entrepreneurship 1.4 The impact of the Belt and Road Initiative on global entrepreneurship and innovation 2.The General Process of Global Entrepreneurship and Innovation 2.1 Classic entrepreneurial process model 2.2 The general process of global entrepreneurship and innovation 2.3 Entrepreneurial thinking and related theories 3.Identification and Evaluation of Global Entrepreneurial Opportunities 3.1 Entrepreneurial opportunities 3.2 Identification of global entrepreneurial opportunities 3.3 Initial assessment of global entrepreneurial opportunities 4.Conceptual Design and Feasibility Analysis 4.1 Connotation and basic elements of business concept 4.2 Connotation and design of product concept 4.3 Feasibility study of commercial concept 5.Formation of Cross-cultural Entrepreneurial Team 5.1 Entrepreneurs and entrepreneurship 5.2 Formation of cross-cultural entrepreneurial team 6.Design and Innovation of Culturally Adaptive Business Model 6.1 Connotation of business model 6.2 Business model canvas and main elements 6.3 Design and innovation of culturally adaptive business model 6.4 Common types of global entrepreneurial business models 7.Customer Discovery and User Personas 7.1 Customer development and customer discovery 7.2 User persona 8.Entrepreneurial Marketing 8.1 Concept and characteristics of entrepreneurial marketing 8.2 Basic theoretical framework of entrepreneurial marketing strategy 8.3 Common strategies for entrepreneurial marketing 8.4 Creation and promotion of an entrepreneurial brand 9.Digital Marketing 9.1 Concept and advantages of digital marketing 9.2 The main means of digital marketing 9.3 How to develop a digital marketing plan 9.4 Monitoring and evaluation of digital marketing effectiveness 10.Venture Financing 10.1 Overview of venture financing 10.2 Analysis of core elements in venture financing 10.3 Overview of debt financing 10.4 Equity financing channels 10.5 Business plan writing 11.Establishment and Management of New Venture 11.1 Establishment of a new venture 11.2 Management of new venture
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