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高級商務英語(數智AI版上)

  • 作者:編者:彭仁忠//黃廣芳//劉娜|責編:任戰|總主編:彭仁忠
  • 出版社:復旦大學
  • ISBN:9787309181333
  • 出版日期:2025/09/01
  • 裝幀:平裝
  • 頁數:201
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內容大鋼
    《高級商務英語(數智AI版)》以「融合語言、鏈接技術、溝通文化、強化實踐」為主旨,立足國家教育數字化與新文科建設雙重戰略,致力於構建一套面向未來的、培養拔尖外語類複合型商務人才的教材。本教材緊密對接人工智慧、大數據、虛擬現實等前沿技術應用場景,融合中國企業「走出去」的鮮活案例實踐,探索「語言+技術+文化+價值」的綜合型教學路徑,聚焦全球化背景下學生國際溝通能力、數智工具運用能力與跨文化協同能力的整體提升。《高級商務英語(數智AI版)》共分上、下兩冊,設置12個單元(Units 1-12),每單元聚焦一個核心商務主題,並設置四大板塊,構成完整教學單元。每個單元包含四個模塊。本冊是《高級商務英語(數智AI版上)》。

作者介紹
編者:彭仁忠//黃廣芳//劉娜|責編:任戰|總主編:彭仁忠

目錄
UNIT 1 Business Meetings and Workplace Communication
  Module 1 Theoretical Reconstruction
    Part 1 Business Meetings and Workplace Communication Theories
    Part 2 Dynamic Reconstruction of Meeting Theories
    Part 3 Integration of Political and Educational Theories
    Part 4 Practical Activities
  Module 2 AI-Empowered Practice
    Part 1 Generate Agenda with AI
    Part 2 Scenario Simulation Through VR
    Part 3 Digital Feedback System
  Module 3 Chinese Enterprise Narratives
    Part 1 In-Depth Analysis of Successful Cases
    Part 2 Innovative Narrative Forms
    Part 3 Practical Activities
  Module 4 Integration of Political Education and Innovation
    Part 1 Global Governance and China's Approach
    Part 2 Understanding Policies and Regulations
    Part 3 Practical Activities
UNIT 2 Intercultural Team Collaboration
  Module 1 Theoretical Reconstruction
    Part 1 Intercultural Team Collaboration Theories
    Part 2 Theories for Boosting Intercultural Team Collaboration
    Part 3 Alleviating Dilemmas of Intercultural Team Collaboration
    Part 4 Practical Activities
  Module 2 AI-Empowered Practice
    Part 1 AI-Driven Intercultural Collaboration Training and Conflict Resolution
    Part 2 Limitations and Drawbacks of AI in Intercultural Team Collaboration
    Part 3 Practical Activities
  Module 3 Chinese Enterprise Narratives
    Part 1 In-Depth Analysis of HeyTea's Successful Case
    Part 2 Zoomlion's Successful Case of International M&A Cooperation
    Part 3 Innovative Narrative Forms
    Part 4 Practical Activities
  Module 4 Integration of Political Education and Innovation
    Part 1 The Intercultural Team Building with Socialist Core Values
    Part 2 Cultural Confidence and Professional Ethics Education
    Part 3 Innovation Education and World Citizenship Awareness in the Era of Globalization
    Part 4 Practical Activities
UNIT 3 Business Presentations and Public Speaking
  Module 1 Theoretical Reconstruction
    Part 1 Upgrading Business Presentation Theories
    Part 2 Dynamic Reconstruction of Presentation Theories
    Part 3 Integration of Political and Educational Theories
    Part 4 Practical Activity
  Module 2 AI-Empowered Practice
    Part 1 AI-Assisted Presentation Content Creation
    Part 2 Scenario Simulation Through VR
    Part 3 Digital Feedback System
  Module 3 Chinese Enterprise Narratives
    Part 1 Analyzing Cross-Cultural Enterprise Narratives

    Part 2 Practical Activities
  Module 4 Integration of Political Education and Innovation
    Part 1 National Strategy and Global Communication
    Part 2 Cultural Identity and Cultural Confidence
    Part 3 Practical Activities
UNIT 4 Business Writing and Proposals
  Module 1 Theoretical Reconstruction
    Part 1 Mastering Business Writing Theories
    Part 2 Common Issues in Business Writing and Proposed Improvements
  Module 2 AI-Empowered Practice
    Part 1 How AI Enhances Human Expertise for Business Success
    Part 2 Practical Activities
  Module 3 Chinese Enterprise Narratives
    Part 1 Ultra-High Voltage (UHV) Transmission
    Part 2 Huawei Investment & Holding Co., Ltd. 2023 Annual Report
    Part 3 Practical Activities
  Module 4 Integration of Political Education and Innovation
    Part 1 Professional Ethics and Social Responsibility in Business Writing
    Part 2 Promoting Chinese Values and Cultivating Professionalism and Social Responsibility in Business Writing
UNIT 5 International Marketing and Brand Management
  Module 1 Theoretical Reconstruction
    Part 1 Evolution of International Marketing Theories
    Part 2 Digital Transformation in Brand Management
    Part 3 Cultural Adaptation in Global Marketing
    Part 4 Practical Activities
  Module 2 AI-Empowered Practice
    Part 1 AI-Driven Consumer Behavior Analysis
    Part 2 Virtual Reality (VR) in Brand Experience
    Part 3 Digital Feedback Systems in Marketing
    Part 4 Practical Activities
  Module 3 Chinese Enterprise Narratives
    Part 1 In-Depth Analysis of Successful Cases
    Part 2 Unified Narrative Framework
    Part 3 Practical Skill-Building
  Module 4 Integration of Political Education and Innovation
    Part 1 The Belt and Road Initiative and Global Branding Opportunities
    Part 2 Ethical Branding with SDGs Framework
    Part 3 Practical Skill-Building
    Part 4 Practical Activity
UNIT 6 Global Business and Multinational Company Management
  Module 1 Theoretical Reconstruction
    Part 1 TCT and Multinational Company Management
    Part 2 Strategic Management in Global Business
    Part 3 Integration of Political and Educational Theories
    Part 4 Practical Activities
  Module 2 AI-Empowered Practice
    Part 1 AI-Powered Market Analysis and Business Strategy
    Part 2 AI-Enhanced Multinational Team Management
    Part 3 Virtual Business Simulations and Digital Negotiation Training
    Part 4 Practical Activities

  Module 3 Chinese Enterprise Narratives
    Part 1 In-Depth Analysis of Successful Cases
    Part 2 Lessons from Failures
    Part 3 Innovative Narrative Forms
    Part 4 Practical Activities
  Module 4 Integration of Political Education and Innovation
    Part 1 The Belt and Road Initiative and Market Entry Case Studies
    Part 2 Cross-Cultural Management and Corporate Influence
    Part 3 Ethical Leadership and Sustainable Global Business
    Part 4 Practical Activities

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