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新興技術商務基礎(國際本科財經基礎全英文系列教材)

  • 作者:編者:周勤|責編:王雅楠
  • 出版社:復旦大學
  • ISBN:9787309181395
  • 出版日期:2025/08/01
  • 裝幀:平裝
  • 頁數:170
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內容大鋼
    本書聚焦傳統商業與前沿技術的融合,幫助學生理解商業核心原理及技術對現代商業的重塑,兼顧理論與實踐,培養其應對全球化複雜商業挑戰的能力。本書內容分為四大模塊:第一部分解析組織通過商業系統整合人、技術與運營實現目標的方式,以及運營管理和價值鏈優化方法;第二部分以全球化為背景,結合英國案例分析經濟、法律、利益相關者等外部因素對商業環境的影響;第三部分探討人口變化、人工智慧等內部因素對組織運營的重塑,以及多樣性與包容性在創新中的作用;第四部分聚焦大數據、倫理法律挑戰等,闡釋技術在商業決策和效率中的關鍵作用。
    在當下全球經濟與教育開放的背景下,本書為學生提供了理解商業本質、掌握新技術的工具,助力其成長為兼具商業智慧與技術洞察力的未來領導者,為全球經濟和教育生態發展貢獻力量。

作者介紹
編者:周勤|責編:王雅楠

目錄
Course Title and Introduction
Part 1 Structure,System,Evolution,and Management of Operations
Opening Case:GreenTech Solutions-Creating a Sustainable Long-Term Business System
Chapter 1 Understanding Organization
  1.1  What Is It
  1.2  Its Context
Chapter 2 Business System:Definition,Characteristics,Examples,and Nature
  2.1  Definition of A Business System
  2.2  Characteristics of A Business System
  2.3  Examples of Business Systems
  2.4  Nature of A Business System
Chapter 3 Evolution of Business
  3.1  Key Stages
  3.2  Case Studies
Chapter 4 Operational Management,Business Operations,and Value Chain:Concepts and Examples
  4.1  Operational Management
  4.2  Business Operations
  4.3  Value Chain
Chapter 5 Examples of Business Operations and Value Chain in Practice
  5.1  Example 1 -A Supermarket
  5.2  Example 2 -A Printing Services Firm
  5.3  Example 3 -A Dental Practice
  5.4  Analysis of Examples
  Summary of Part 1
Part 2 Contemporary Factors Influencing the External Business Environment
Opening Case Study:TechGlobal Inc. —Navigating Global External Business Environments
Chapter 6 Overview of UK Economy Sectors and Import-Export Trade
  6.1  UK Economy Sectors and Their Contributions
  6.2  Composition of the UK Economy and Sector Examples
Chapter 7 UK Import-Export Market Overview
  7.1  Trends of the UK Balance of Payments and Trade Balance
  7.2  Great Practices for Businesses Trading Internationally
Chapter 8 Globalization and Globalism
  8.1  Define the Term Globalization
  8.2  Define the Term Globalism
  8.3  Globalization-Driven Opportunities:Navigating Cross-Border Business
  8.4  Threats of Globalism in Business
  8.5  The Multidimensional Implications of Globalization and Globalism
Chapter 9 Legal Requirements for Business Structures in the UK
  9.1  Sole Trader
  9.2  Traditional Partnerships
  9.3  Limited Partnerships (LP)
  9.4  Limited Liability Partnerships (LLP)
  9.5  Private Limited Company
  9.6  Public Limited Company
Chapter 10 Stakeholders in Organizational Contexts
  10.1  What Is A Stakeholder
  10.2  Types of Stakeholders
  10.3  Interests and Influences of Organizational Stakeholders
  10.4  Stakeholder Relationship Management

  10.5  Case Study:The Impact of Stakeholders on Shell』s Business Operations
Chapter 11 Digital and Artificial Intelligence (AI) Transformation
  11.1  Understanding Digital Transformation:A Conceptual Foundation
  11.2  The Role of AI in Digital Transformation
  11.3  Illustrative Case Study
  Summary of Part 2
Part 3 Contemporary Factors Affecting the Internal Business Environment
Opening Case Study:InnovateTech-Understanding the Internal Business Environment for the Digital Era
Chapter 12 Demographic Cohorts and Organizational Implications:A Cross-Sector Analysis
  12.1  Define Demographic Cohorts
  12.2  The Benefits of a Multigenerational Workforce
  12.3  Challenges Mixed Cohort Groups Pose to Effective Team Management
  12.4  Managing Workplace Challenges in the New-Generation Entry Wave
Chapter 13 Workforce Diversity:Concepts,Benefits,Challenges,and Case Studies
  13.1  What Is Diversity and Workforce Diversity
  13.2  The Benefits of Workforce Diversity for Organizations
  13.3  The Benefits of a Diverse and Inclusive Workforce
  13.4  The Challenges in Managing a Diverse Workforce
  13.5  How Organisations May Obtain a Competitive Advantage by Enhancing Workplace Diversity
  13.6  Case Application
Chapter 14 Artificial Intelligence (AI):Theoretical Foundations,Technical Mechanisms,Cross-Domain Applications,and Societal Implications
  14.1  Defining Artificial Intelligence
  14.2  AI Applications
  14.3  Case Studies
  14.4  Why AI for Operations Management Matters
  14.5  Summary
Chapter 15 Technology-Based Business Models:Concepts,Types,Mechanisms,Benefits,and Examples
  15.1  Defining the Business Model
  15.2  Technology-Based Business Models:Types,Mechanisms,Benefits and Examples
  Summary of Part 3
Part 4 The Impact of Current Technology on Business Operations
Opening Case Study:TechNova-Harnessing Data and Technology for Business Excellence
Chapter 16 Big Data:Concepts,Characteristics,Key Enablers,Applications,and Value
  16.1  Concept and Characteristics
  16.2  Big Data:The Key Drivers
  16.3  Big Data Application:Sector,Industry,Business Core Function Landscapes and the Benefits
  16.4  Case Studies:Big Data Applications in Chinese Enterprises
Chapter 17 Disruptive Convergence:How IoT,Blockchain,5G,and Industrial Robots Are Redefining Business Operations and Supply Chain Agility
  17.1  IoT-Driven Industrial Transformation
  17.2  Digital Twins and Predictive Maintenance
  17.3  Blockchain in Supply Chain Optimization
  17.4  5G-Edge Computing Synergy
Chapter 18 Defending the Digital Frontier:Cybersecurity Strategies and Ethical Frameworks for Modern Business
  18.1  Cybersecurity
  18.2  Ethical Issues in Digital Technology
Chapter 19 Data Protection Act
  19.1  Key Principles
  19.2  How to Execute
Chapter 20 Business Resilience and Adaptability:Business Continuity,Business Continuity Planning,Importance,Challenges,and Technological Solutions
  20.1  Understanding Business Resilience

  20.2  Business Continuity:Definition
  20.3  Examples of Threats Identified in Business Continuity Plans
  20.4  Business Continuity Planning
  20.5&nb