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商務英語

  • 作者:編者:鄔帥//林繼玲//項娜|責編:戴如月
  • 出版社:同濟大學
  • ISBN:9787576517286
  • 出版日期:2025/07/01
  • 裝幀:平裝
  • 頁數:196
人民幣:RMB 56 元      售價:
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內容大鋼
    《商務英語》一書根據高等教育英語教學的特點,提供相關的知識講解與實用訓練,力求使學生通過切合實際的語言學習奠定基礎,在日常或涉外工作時能更加熟練地掌握使用英語。本書知識緊扣大綱要求,在拓寬學生視野、擴大其知識面的同時,有針對性地進行英語語言訓練。本書內容貼近學生學習、成長與未來職場發展要求,選材實用、有趣,內容圍繞相關崗位對英語核心能力的需求而設計,體現商務英語的職業性和實用性。本書適合作為商務英語專業和國際商貿類課程的學生用書。

作者介紹
編者:鄔帥//林繼玲//項娜|責編:戴如月

目錄
Unit 1 Career Planning
  Warming-Up
  Reading A: Career Planning Cycle
  Listening
  Speaking
  Reading B: A Self-Introduction in an Interview
  Writing: Resume
  Project
  New Words and Expressions
  Vocabulary and Structure
  Grammar
  Enjoy Yourself
Unit 2 Business Competency
  Warming-Up
  Reading A: Core Competencies and Skills Valued by Employers
  Listening
  Speaking
  Reading B: How to Delegate
  Writing: Memo
  Project
  New Words and Expressions
  Vocabulary and Structure
  Grammar
  Enjoy Yourself
Unit 3 Marketing Strategies
  Warming-Up
  Reading A: Marketing Mix of Huawei
  Listening
  Speaking
  Reading B: Conducting Effective Market Research Surveys
  Writing: Business Report
  Project
  New Words and Expressions
  Vocabulary and Structure
  Grammar
  Enjoy Yourself
Unit 4 Business Communication
  Warming-Up
  Reading A: Small Talk
  Listening
  Speaking
  Reading B: Six Key Business Negotiation Strategies
  Writing: Telephone Message
  Project
  New Words and Expressions
  Vocabulary and Structure
  Grammar
  Enjoy Yourself
Unit 5 Business Etiquette
  Warming-Up

  Reading A: Workplace Social Etiquette
  Listening
  Speaking
  Reading B: International Business Etiquette
  Writing: Business Trip Itinerary
  Project
  New Words and Expressions
  Vocabulary and Structure
  Grammar
  Enjoy Yourself
Unit 6 Starting New Business
  Warming-Up
  Reading A: How to Start a Business
  Listening
  Speaking
  Reading B: Four Small Business Ideas and Business Opportunities in China
  Writing: Project Report for New Business
  Project
  New Words and Expressions
  Vocabulary and Structure
  Grammar
  Enjoy Yourself
Unit 7 Corporate Management
  Warming-Up
  Reading A: Corporate Culture
  Listening
  Speaking
  Reading B: The Path to Building Successful Work Teams
  Writing: Notices
  Project
  New Words and Expressions
  Vocabulary and Structure
  Grammar
  Enjoy Yourself
Unit 8 Business Globalization
  Warming-Up
  Reading A: E-commerce is Globalization's Shot at Equality
  Listening
  Speaking
  Reading B: How the Belt and Road Initiative Will Transform the World Economy
  Writing: Bill of Lading
  Project
  New Words and Expressions
  Vocabulary and Structure
  Grammar
  Enjoy Yourself

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