UNIT 1 THE BASICS OF CULTURE 1.1 Learning Objectives 1.2 Guide to Reading 1.3 New Words 1.4 Reading Material 1.5 Cases and Analyses 1.6 Supplementary Reading UNIT 2 THE BASICS OF COMMUNICATION 2.1 Learning Objectives 2.2 Guide to Reading 2.3 New Words 2.4 Reading Material 2.5 Cases and Analyses 2.6 Supplementary Reading UNIT 3 CULTURE AND COMMUNICATION 3.1 Learning Objectives 3.2 Guide to Reading 3.3 New Words 3.4 Reading Material 3.5 Cases and Analyses 3.6 Supplementary Reading UNIT 4 CULTURAL DIMENSIONS 4.1 Learning Objectives 4.2 Guide to Reading 4.3 New Words 4.4 Reading Material 4.5 Cases and Analyses 4.6 Supplementary Reading UNIT 5 CULTURAL VALUES AND STEREOTYPING 5.1 Learning Objectives 5.2 Guide to Reading 5.3 New Words 5.4 Reading Material 5.5 Cases and Analyses 5.6 Supplementary Reading UNIT 6 CROSS-CULTURAL COMMUNICATION IN INTERNATIONAL MARKETING 6.1 Learning Objectives 6.2 Guide to Reading 6.3 New Words 6.4 Reading Material 6.5 Cases and Analyses 6.6 Supplementary Reading UNIT 7 CROSS-CULTURAL COMMUNICATION IN INTERNATIONAL NEGOTIATION 7.1 Learning Objectives 7.2 Guide to Reading 7.3 New Words 7.4 Reading Material 7.5 Cases and Analyses 7.6 Supplementary Reading UNIT 8 CROSS-CULTURAL COMMUNICATION IN INTERNATIONAL ADVERTISING
8.1 Learning Objectives 8.2 Guide to Reading 8.3 New Words 8.4 Reading Material 8.5 Cases and Analyses 8.6 Supplementary Reading UNIT 9 CROSS-CULTURAL COMMUNICATION IN INTERNATIONAL MANAGEMENT 9.1 Learning Objectives 9.2 Guide to Reading 9.3 New Words 9.4 Reading Material 9.5 Cases and Analyses 9.6 Supplementary Reading UNIT 10 CROSS-CULTURAL COMMUNICATION IN CORPORATE CULTURE 10.1 Learning Objectives 10.2 Guide to Reading 10.3 New Words 10.4 Reading Material 10.5 Cases and Analyses 10.6 Supplementary Reading UNIT 11 ORGANIZATIONAL CULTURES 11.1 Learning Objectives 11.2 Guide to Reading 11.3 New Words 11.4 Reading Material 11.5 Cases and Analyses 11.6 Supplementary Reading UNIT 12 CULTURAL GAPS IN VERBAL COMMUNICATION 12.1 Learning Objectives 12.2 Guide to Reading 12.3 New Words 12.4 Reading Material 12.5 Cases and Analyses 12.6 Supplementary Reading UNIT 13 CULTURAL GAPS IN NON-VERBAL COMMUNICATION 13.1 Learning Objectives 13.2 Guide to Reading 13.3 New Words 13.4 Reading Material 13.5 Cases and Analyses 13.6 Supplementary Reading UNIT 14 BUSINESS ETIQUETTE AND PROTOCOLS 14.1 Learning Objectives 14.2 Guide to Reading 14.3 New Words 14.4 Reading Material 14.5 Cases and Analyses 14.6 Supplementary Reading Key to the Questions Reference
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