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外貿英語函電(第4版十四五職業教育國家規劃教材)

  • 作者:編者:項偉峰|責編:易新
  • 出版社:北京師大
  • ISBN:9787303311941
  • 出版日期:2025/08/01
  • 裝幀:平裝
  • 頁數:275
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內容大鋼
    本教材第三版曾獲評首屆全國教材建設獎全國優秀教材二等獎,是「十二五」「十三五」和「十四五」職業教育國家規劃教材。本教材適用於高等職業教育商務英語、應用英語、國際經濟與貿易、國際商務等專業,也適用於應用型本科、繼續教育相關專業及外貿企業員工培訓。
    本教材是國家在線精品課程「外貿英語函電」的配套教材。

作者介紹
編者:項偉峰|責編:易新

目錄
Module 1 Business Letter Writing Essentials
  Learning Task 1 Identifying and Arranging the Parts of a Business Letter
  Learning Task 2 Identifying and Using the Layout of Business Letters, Envelopes and E-mails
  Learning Task 3 General Principles of Business Letter Writing
Module 2 Establishing Business Relations
  Learning Task 1 Establishing Business Relations
  Learning Task 2 Agency Application and Appointment
Module 3 Enquiry, Offer, Counter-offer and Acceptance
  Learning Task 1 Enquiry and Reply
  Learning Task 2 Offer
  Learning Task 3 Counter-Offer and Acceptance
Module 4 Orders
  Learning Task 1 Placing an Order
  Learning Task 2 Accepting an Order
  Learning Task 3 Declining an Order
Module 5 Payment
  Learning Task 1 Negotiating Terms of Payment
  Learning Task 2 Settling Payment Problems
Module 6 Letter of Credit
  Learning Task 1 Opening a Letter of Credit
  Learning Task 2 L/C Amendment and Extension
Module 7 Packing and Shipment
  Learning Task 1 Packing and Marking
  Learning Task 2 Terms of Shipment
  Learning Task 3 Shipping Advice
Module 8 Insurance
  Learning Task 1 Insurance Terms
  Learning Task 2 Insurance Arrangement and Effectuation
Module 9 Complaints and Claims
  Learning Task 1 Complaints
  Learning Task 2 Claims
Module 10 International Trade Simulation
Keys
References

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