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商務英語函電(第3版應用型本科商務英語系列教材)

  • 作者:編者:白楊//李蕾|責編:郭玉紅
  • 出版社:對外經貿大學
  • ISBN:9787566327291
  • 出版日期:2025/07/01
  • 裝幀:平裝
  • 頁數:262
人民幣:RMB 59 元      售價:
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內容大鋼
    本教材共12個單元。第1、2單元為商務英語函電基礎知識部分:信函的寫作原則與結構、電子郵件;第3單元至第6單元為國際貿易成交前的業務環節:建立業務關係及資信調查、詢盤、報盤及還盤、成交/訂單;第7單元至第10單元為國際貿易成交后的業務環節:支付條件、裝運、保險、索賠和理賠;第11單元為其他常用商務信函;第12單元為國際貿易合同。為了讓學生學習純粹的商務英語,本教材課文基本全用英文編寫,在「背景知識」「信函實例」後面都有中文或英文的註釋,介紹、講解國際貿易知識、商務英語辭彙、習慣搭配以及商務信函寫作等,以幫助學生掌握所學內容;此外,編者還在課文和註釋當中以及信函實例的後面穿插了若干問題,以啟發學生思考;某些信函后,還有對信函寫作的分析,以幫助學生寫好商務英語書信。

作者介紹
編者:白楊//李蕾|責編:郭玉紅

目錄
Unit One Business Letter-Writing and Its Layout
  Part One: Teaching Aims and Requirements
  Part Two: Study of Business Letter-Writing
  Part Three: Notes
  Part Four: Exercises
  Part Five : AI Plus
Unit Two E-mails
  Part One: Teaching Aims and Requirements
  Part Two : Study of E-mail
  Part Three : Notes
  Part Four : Exercises
  Part Five : AI Plus
Unit Three Establishing Business Relations
  Part One: Teaching Aims and Requirements
  Part Two: Study of Background Knowledge
  Part Three: Study of Sample Letters
  Part Four: Associative Thinking
  Part Five: Exercises
  Part Six: AI Plus
Unit Four Enquiries and Replies
  Part One: Teaching Aims and Requirements
  Part Two: Study of Background Knowledge
  Part Three: Study of Sample Letters
  Part Four: Associative Thinking
  Part Five: Exercises
  Part Six: AI Plus
Unit Five Offers and Counteroffers
  Part One: Teaching Aims and Requirements
  Part Two: Study of Background Knowledge
  Part Three: Study of Sample Letters
  Part Four: Associative Thinking
  Part Five: Exercises
  Part Six: AI Plus
Unit Six Letters of Ordering
  Part One: Teaching Aims and Requirements
  Part Two: Study of Background Knowledge
  Part Three: Study of Sample Letters
  Part Four: Associative Thinking
  Part Five: Exercises
  Part Six: AI Plus
Unit Seven Terms of Payment
  Part One: Teaching Aims and Requirements
  Part Two: Study of Background Knowledge
  Part Three: Study of Sample Letters
  Part Four: Associative Thinking
  Part Five: Exercises
  Part Six: AI Plus
Unit Eight Shipment
  Part One: Teaching Aims and Requirements
  Part Two: Study of Background Knowledge

  Part Three: Study of Sample Letters
  Part Four: Associative Thinking
  Part Five: Exercises
  Part Six: AI Plus
Unit Nine Insurance
  Part One: Teaching Aims and Requirements
  Part Two: Study of Background Knowledge
  Part Three: Study of Sample Letters
  Part Four: Associative Thinking
  Part Five: Exercises
  Part Six: AI Plus
Unit Ten Complaints and Adjustments
  Part One: Teaching Aims and Requirements
  Part Two: Study of Background Knowledge
  Part Three: Study of Sample Letters
  Part Four: Associative Thinking
  Part Five: Exercises
  Part Six: AI Plus
Unit Eleven Common Business Documentation
  Part One: Teaching Aims and Requirements
  Part Two: Study of Background Knowledge
  Part Three: Study of Commercial Invoice
  Part Four: Associative Thinking
  Part Five: Exercises
  Part Six: AI Plus
Unit Twelve Contract
  Part One: Teaching Aims and Requirements
  Part Two: Study of Background Knowledge
  Part Three: Study of Sample Contract
  Part Four: Associative Thinking
  Part Five: Exercises
  Part Six: AI Plus
Bibliography

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