Module 1 Cross-border E-commerce Platform Operation Project 1 New Model of Cross-border E-commerce Business Task 1.1 Understand the Concept of Cross-border E-commerce Task 1.2 Understand the Features of Cross-border E-commerce Task 1.3 Understand the Classification of Cross-border E-commerce Task 1.4 Understand the Development of Cross-border E-commerce Project 2 Cross-border E-commerce Model Selection Task 2.1 Segment According to the Flow of Goods Task 2.2 Segment According to Trading Entities Task 2.3 Segment According to Service Types Task 2.4 Segment According to Operation Models Project 3 Cross-border E-commerce Platform Selection Task 3.1 Select Based on the Type of Industrial End-users Task 3.2 Select Based on the Platform Operator Project 4 Practical Operation of Cross-border E-commerce Platform Task 4.1 Understand the Operation of Amazon Platform Task 4.2 Understand the Operation of AliExpress Platform Task 4.3 Understand the Operation of eBay Task 4.4 Understand the Operation of DHgate Platform Module 2 Cross-border E-commerce Logistics Project 5 Cognition of Cross-border E-commerce Logistics Task 5.1 Understand the Differences Between Cross-border E-commerce Logistics and Traditional Logistics Task 5.2 Understand the Characteristics of Cross-border E-commerce Logistics Task 5.3 Understand the Types of Cross-border E-commerce Logistics Enterprises Task 5.4 Understand the Current Development of Cross-border E-commerce Logistics in China Project 6 Cross-border E-commerce Logistics Model Task 6.1 Understand the Postal Package Mode Task 6.2 Understand the International Express Mode Task 6.3 Understand the Dedicated Line Logistics Mode Task 6.4 Understand the Overseas Warehouse Mode Project 7 Selection of Cross-border E-commerce Logistics Service Model Task 7.1 Understand the Factors Influencing the Selection of Cross-border E-commerce Logistics Service Model Task 7.2 Select the Cross-border E-commerce Logistics Service Model Task 7.3 Understand the Basic Status of Comprehensive Logistics Service Providers of Major Cross-border Export Task 7.4 Understand the Development Trend of Cross-border E-commerce Logistics Services Project 8 Cross-border E-commerce Logistics Process Operation Task 8.1 Understand Cross-border Cargo Tracking Task 8.2 Master the Order Processing Process Task 8.3 Master the Customs Clearance of Cross-border E-commerce Module 3 Cross-border E-commerce Payment Project 9 Payment Model of Cross-border E-commerce Task 9.1 Understand Cross-border E-commerce Payment Task 9.2 Understand the Cross-border E-commerce Payment Model Project 10 Cross-border E-commerce Payment Tools Task 10.1 Analysis of Cross-border E-commerce Payment Tools Task 10.2 Select the Payment Tools for Cross-border E-commerce in Different Regions Task 10.3 Understand the Risks and Countermeasures of Cross-border E-commerce Payment Module 4 Cross-border E-commerce Marketing
Task 11.2 Understand the Big Data Precision Marketing Model Project 12 Community Marketing—LinkedIn Marketing Task 12.1 Understand the Functions of LinkedIn Task 12.2 Promotion on LinkedIn Project 13 Cross-border E-commerce Marketing Strategy Task 13.1 Master the Positioning Strategy of Cross-border Network Target Market Task 13.2 Master the Selection Strategy of Cross-border E-commerce Task 13.3 Master the Pricing Strategy of Cross-border E-commerce Module 5 Risk Control of Cross-border E-commerce Project 14 The Main Risk Perception of Cross-border E-commerce Task 14.1 Understand the Logistics Risk Task 14.2 Understand the Credit Risk Task 14.3 Understand the Legal Risks Project 15 Intellectual Property Risks and Their Prevention Task 15.1 Understand the Concept and Characteristics of Intellectual Property Task 15.2 Understand the Classification of Intellectual Property Task 15.3 Prevent the Intellectual Property Rights Infringement Project 16 Fraud and Trade Complaint of Cross-border E-commerce Task 16.1 Understand the Types of Cross-border E-commerce Fraud and Trade Complaints Task 16.2 Master the Prevention and Resolution of Cross-border E-commerce Fraud and Trade Complaints Project 17 Dispute Resolution Mechanism in Cross-border E-commerce Task 17.1 Understand the Existing Model of Cross-border E-commerce Disputes Task 17.2 Understand the Construction of Cross-border E-commerce Dispute Resolution Mechanism Module 6 Cross-border E-commerce Brand Building Project 18 Establish Brand Connotation and Characteristics Task 18.1 Analyze the Brand Overseas Cases Task 18.2 Understand the Transition from Suppliers to Manufacturers and Brand Owners Task 18.3 eWTP Supports the Development of Cross-border E-commerce in China and Thailand Project 19 The Process of Cross-border E-commerce Brand Formation Task 19.1 Understand the Brand Path of the Consumer Electronics Bluedio Task 19.2 Understand How ANKER Brand Was Built Project 20 Brand Positioning and Brand Communication of Cross-border E-commerce Task 20.1 Naturehike—Lead the New Scene of Immersive Camping Task 20.2 Brand Positioning and Communication of SHEIN References
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