Chapter 1 Introduction Section 1 What Is Tourism? Section 2 Tourism Activity and Tourism Economic Activity Section 3 Formation of Tourism Economics Chapter 2 Tourism Demand Section 1 Complexity of Tourism Demand Section 2 Measuring Tourism Demand Section 3 A Model of Maximum Utility for a Tourist Section 4 Principles of Tourism Demand Chapter 3 Supply of Tourism Section 1 An Introduction to Tourism Enterprises Section 2 Tourism Attractions Section 3 Airlines Section 4 Accommodations Section 5 Tourism Intermediaries Section 6 Tourism Destinations Chapter 4 Tourism Market Mechanism Section 1 Contradiction Between Tourism Supply and Tourism Demand Section 2 Pricing Tourism Services Section 3 Fluctuation of Tourism Market Section 4 Competitiveness of Tourism Destinations Chapter 5 SCP Analysis of Tourism Industry Section 1 An Introduction to Industrial Organization Theory Section 2 Market Structure of Tourism Industry Section 3 A General Discussion about Market Behaviors Section 4 Market Behaviors of Tourism Firms Section 5 A General Discussion about Market Performance Section 6 Market Performance of Tourism Industry Chapter 6 Government Roles in Tourism Development Section 1 Market Failure and Economic Functions of Government Section 2 Chinese Characteristics of Government Involvement in Tourism Economy Section 3 Tourism Industry Public Policy Section 4 Tourism Industry Management Chapter 7 Accounting of Tourism Firms and Economic Impact of Tourism Section 1 CVP Analysis of Tourism Firms Section 2 Financial Reporting and Analysis of Tourism Firms Section 3 International Comparisons of Tourism in GDP Section 4 Tourism Multipliers Section 5 Tourism Investment and Employment Section 6 Measurement on Economic Influence of Tourism Activities References 辭彙表
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