內容大鋼
本書探討了中國製造業實力的崛起，為一家地區汽車企業的非凡歷程提供了引人入勝的敘述。從一開始，這家企業就面臨著嚴峻的挑戰，最終確立了自己作為全球巨頭的地位。這個故事以中國60多年來工業發展的戲劇性背景為背景，為了解中國汽車行業令人心碎的傳奇故事提供了一扇窗戶。這是一個關於韌性和增長的故事，說明了當地和國際動態之間錯綜複雜的相互作用。三個引人注目的元素無縫地交織在敘事中：企業家堅定不移的決心、製造業體系的變革之旅以及定義中國製造業時代的動態趨勢。這些元素共同塑造了一幅宏偉而充滿活力的工業活力和雄心的圖景。
作者介紹
林雪萍|責編:馬文哲
林雪萍，北京聯訊動力咨詢公司總經理、上海交通大學中國質量發展研究院客座研究員、天津大學兼職教授、南山工業書院發起人。從事全球產業觀察與企業技術戰略研究，長期跟蹤全球先進位造、製造創新模式和數字化轉型。已編著《灰度創新：無邊界製造》《美國製造創新研究院解讀》《智能製造術語解讀》《工業互聯網創新之路》等圖書，並在《哈佛商業評論》《瞭望周刊》發表多篇文章。主持深耕智能製造的微信公眾號「知識自動化」和面向工業觀察的微博頭條「南山林雪萍」。
目錄
Chapter 1 Prologue: One City, One Legacy
Chapter 2 Bygone Tales Along the Liujiang River 1958-1998
2.1 Nationwide Dreams of Automobiles
2.2 A Quest for Direction
2.3 The Ephemeral Arc of Joy
2.4 The Rise of Mini Vehicles
2.5 The Year of Administrative Intervention
2.6 The Strategic Reorientation of Two Cities
2.7 The Essence of the Enterprise
2.8 Steadfast in the Tide: The Unswerving Path to Rewards
Chapter 3 The Maelstrom of Transformation 1999-2000
3.1 Crisis in State Owned Enterprises
3.2 The Surge of Youthful Vigor
3.3 Historical Echoes of Flaming Torches
3.4 The Second Salvo of Reforms
3.5 The Commanding Presence of the ISO 9000 Office
3.6 The Lament of the Weeping Cars
3.7 Striking with a Masterstroke
3.8 Forging Wuling』s Manufacturing DNA
3.9 The Stone of Burden and the Sword of Peril
Chapter 4 The Whirlwind of Joint Ventures 2001-2002
4.1 Joint Ventures: A Race Against Time
4.2 A Half Torn Business Card and Three 「In Laws」
4.3 The Widest Road Ever Crossed
4.4 A Lamb in the Wolf』s Embrace?
4.5 A Pot of Traditional Chinese Medicine
4.6 Gains for All Parties
Chapter 5 The Age of Iconic Vehicles 2003-2008
5.1 Farewell to Flat Fronted Vehicles
5.2 First Strike in the Auto Wars
5.3 A Spring』s Ambition
5.4 From Joke to Jewel
5.5 The Sky Is the Limit
5.6 Quality』s Quantum Leap
5.7 Bridging North and South: A Tale of Two Bases
5.8 Crazy Gambit, Winning Hand
5.9 Battle for the Discourse of Power
Chapter 6 The Million Milestone Unveiled 2009-2010
6.1 Global Spotlight
6.2 Quality Crowned Legendary
6.3 Excellence Evolved in the 4S Store Saga
6.4 The Perceived Quality
6.5 The Most Important Car in the World
6.6 Global Strategy: GM』s Calculated Moves
Chapter 7 Passenger Cars: From Cocoon to Butterfly 2011-2019
7.1 Dawn of Autonomy
7.2 Baojun』s Debut Bout
7.3 The Unity of Squads
7.4 The Chief Test Driver
7.5 Sharing a Ride to Navigate Uncharted Waters
7.6 The Baptism of Independence
7.7 Crafting a Unique Essence
7.8 Peaks and Valleys: Mastering the Balance
7.9 Navigating the Smart Innovation Maze
Chapter 8 Minimalism Redefined 2020
8.1 The 「950」 Initiative: Saving Wuling!
8.2 Pursuing Success without Subsidies
8.3 「Three Good Student」 Meets Liuzhou Model
8.4 Sizing Down: The Big Challenge
8.5 Pivot to Demand: Creating What the People Need
8.6 Epic Journey: The Grand Relocation
8.7 Banyan Roots: Sourcing Vitality and Mastery from the Depths
Chapter 9 Valor Across Borders 2021
9.1 At the Intersection of Progress and Regression
9.2 The Supply Chain Stranglehold
9.3 Lost and Found Amidst Cultural Ambiguity
9.4 Blazing Trails Across Barriers
9.5 Mastery of Localization
9.6 The Best Diplomatic Engagement
9.7 An Arduous Ascent
9.8 Reversing Fortunes: From Downturn to Triumph
Chapter 10 The Road Ahead 2022
10.1 Dawn of Electrification
10.2 The 2C Revolution
10.3 Shifting from Funnel to Hourglass
10.4 Nostalgia』s Sweet Return
[an error occurred while processing this directive]
[