內容大鋼
本教材以商務英語寫作的實際需求為導向，涵蓋了國際貿易中的商務信函、商務合同、商務報告等，日常辦公中的會議議程、通知與通告、辦公備忘錄、會議紀要等，以及邀請函、慰問函、個人簡歷、求職信、推薦信等多種常見文體。在內容編排上，我們遵循由淺入深、循序漸進的原則，從基礎的寫作規範與技巧入手，逐步引導學習者掌握各類文體的寫作要點與策略。每個單元都配有豐富的實例分析，這些實例均來源於真實的商務場景，經過精心篩選與改編，既保留了商務寫作的原汁原味，又兼顧了教學的針對性與實用性。通過詳細剖析實例的結構布局、語言風格、辭彙運用等要素，讓學習者可以直觀地了解不同商務文體的寫作規範與要求，從而在實踐中舉一反三，靈活運用所學知識。
本教材特彆強調商務思維與寫作技巧的融合，引導學習者在寫作過程中培養嚴謹的邏輯思維、敏銳的市場洞察力以及跨文化溝通意識。
本教材適用於高等院校商務英語專業或方向、國際貿易和工商管理專業的學生，也可為大學英語的拓展課程使用，還可作為國際商貿從業人員的必備用書。
目錄
Contents
Unit 1 Overview of Business Writing（商務信函寫作格式和結構）
1. Related business knowledge
2. Format of business letters
3. Structure of business letters
4. Useful expressions
?Exercises
?Extra reading
Unit 2 Establishing Business Relations（建立貿易聯繫）
1. Related business knowledge
2. Writing techniques and reading
3. Useful expressions
?Exercises
?Extra reading
Unit 3 Enquiries and Quotations, Offer and Counter - offer（詢價和報價、發盤和還盤）
1. Related business knowledge
2. Writing techniques and reading
3. Useful expressions
?Exercises
?Extra reading
Unit 4 Order, Acceptance and Refusal（訂單、接受訂單及謝絕訂單）
1. Related business knowledge
2. Writing techniques and reading
3. Useful expressions
?Exercises
?Extra reading
Unit 5 Payment and Settlement of Accounts（付款與結賬）
1. Related business knowledge
2. Writing techniques and reading
3. Useful expressions
?Exercises
?Extra reading
Unit 6 Fulfillment of a Contract（合同的履行）
1. Related business knowledge
2. Writing techniques and reading
3. Useful expressions
?Exercises
?Extra reading
Unit 7 Packing, Shipment and Insurance（包裝、裝運、保險）
1. Related business knowledge
2. Writing techniques and reading
3. Useful expressions
?Exercises
?Extra reading
Unit 8 Routine Claims and Adjustments（日常索賠及理賠）
1. Related business knowledge
2. Writing techniques and reading
3. Useful expressions
?Exercises
?Extra reading
Unit 9 Notices and Announcements（通知與通告）
1. Related business knowledge
2. Writing techniques and reading
3. Useful expressions
?Exercises
?Extra reading
Unit 10 Memos（辦公備忘錄）
1. Related business knowledge
2. Writing techniques and reading
3. Useful expressions
?Exercises
?Extra reading
Unit 11 Agenda and Minutes（會議議程和會議紀要）
1. Related business knowledge
2. Writing techniques and reading
3. Useful expressions
?Exercises
?Extra reading
Unit 12 Reports and Charts（報告和圖表）
1. Related business knowledge
2. Writing techniques and reading
3. Useful expressions
?Exercises
?Extra reading
Overview of
Business Writing
Unit 13 Invitations, Thank - you Letters and Letters of Congratulation（邀請函、感謝信、祝賀函）
1. Related business knowledge
2. Writing techniques and reading
3. Useful expressions
?Exercises
?Extra reading
Unit 14 Letters of Condolence, Letters of Apology and Farewell Letters（慰問函、道歉函和告別函）
1. Related business knowledge
2. Writing techniques and reading
3. Useful expressions
?Exercises
?Extra reading
Unit 15 R?sum?s, Cover Letters and Employment Ads（個人簡歷、求職信、招聘廣告）
1. Related business knowledge
2. Writing techniques and reading
3. Useful expressions
?Exercises
?Extra reading
Unit 16 Letters of Recommendation, Letters of Reference and Letters of Resignation（推薦信、證明信和辭職信）
1. Related business knowledge
2. Writing techniques and reading
3. Useful expressions
?Exercises
?Extra reading
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