Unit 1 Overview Functions of business correspondence Criteria for effective business writing Words and tone in business writing The unique importance of e-mails and faxes Unit 2 Business Letters Introduction Elements of business letters Formats of business letters Strategies for writing a business letter Letters to customers and suppliers Letters on staff matters Personal business letters Unit 3 Memos and Minutes Introduction: Memos Formats of memos Features of memos Introduction: Minutes Preparing minutes for a meeting Features of minutes Formats of minutes Requirements of minutes writing Unit 4 Business Reports Introduction Five-step plan for a business report Business report formats Four types of short reports Unit 5 Business Proposals Introduction Three types of formal business proposals Key elements of winning business proposals Strategies for writing a business proposal Business-proposal formats Checklist for business proposals Unit 6 Business Advertisements Introduction Basics of advertisements Types of advertisements Language features of advertisements Excellent advertising words and phrases for ad writing Steps to writing successful advertisements Samples of successful advertisements Unit 7 Tender and Bidding Documents Introduction General procedures for tendering Two types of tenders Forms and contents of the invitation for bids Preparing bidding documents Forms and contents of bidding documents Language features of tender and bidding documents
Terminology in tender and bidding documents Unit 8 Business Contracts and Agreements Introduction Procedures for drafting a business contract Forms and contents of business contracts Types of business contracts Language features of business contracts Terminology in business contracts Unit 9 Noticesand Announcements Writing a notice Writing an announcement Unit 10 Resumes and Cover Letters Introduction: Resumes Elements of a resume Resume language Strategies for writing a resume Three formats of resumes How to choose the right format for you Introduction: Cover letters General outline for a cover letter Two types of cover letters Strategies for writing a cover letter Unit 11 Business Data Analysis Introduction General principles for describing business data Typical structure for describing business data Four types of charts and tables Useful expressions for describing business data Unit 12 Online Writing Introduction Web content Blog posts Social media content Appendix Abbreviations Commonly Used in Business Documents..