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高級商務英語寫作(第2版高級商務英語系列教材)

  • 作者:編者:王玉|責編:劉小萌|總主編:葉興國//王光林
  • 出版社:外語教研
  • ISBN:9787521359848
  • 出版日期:2025/02/01
  • 裝幀:平裝
  • 頁數:244
人民幣:RMB 56.9 元      售價:
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內容大鋼
    本書涵蓋了公司內外各項商務活動的寫作類型,包括常用的電子郵件、傳真和商務信函,重點介紹了備忘錄、會議記錄、通知、公告、商務報告、商務提案、商業廣告、標書和合同協議的寫作。為了提高教材的實用性,本書還專門介紹了英文簡歷和自薦信的寫作,以及網路寫作和圖表寫作。本教材每個單元系統地介紹了各類商務英語寫作的基本概念、文本結構、語言特點、寫作要領和常用表達,並提供了豐富的範例。此外,每個單元設有便於教師在課堂上使用的練習,有助於學生及時回顧所學內容。

作者介紹
編者:王玉|責編:劉小萌|總主編:葉興國//王光林

目錄
Unit 1  Overview
  Functions of business correspondence
  Criteria for effective business writing
  Words and tone in business writing
  The unique importance of e-mails and faxes
Unit 2  Business Letters
  Introduction
  Elements of business letters
  Formats of business letters
  Strategies for writing a business letter
  Letters to customers and suppliers
  Letters on staff matters
  Personal business letters
Unit 3  Memos and Minutes
  Introduction: Memos
  Formats of memos
  Features of memos
  Introduction: Minutes
  Preparing minutes for a meeting
  Features of minutes
  Formats of minutes
  Requirements of minutes writing
Unit 4  Business Reports
  Introduction
  Five-step plan for a business report
  Business report formats
  Four types of short reports
Unit 5  Business Proposals
  Introduction
  Three types of formal business proposals
  Key elements of winning business proposals
  Strategies for writing a business proposal
  Business-proposal formats
  Checklist for business proposals
Unit 6  Business Advertisements
  Introduction
  Basics of advertisements
  Types of advertisements
  Language features of advertisements
  Excellent advertising words and phrases for ad writing
  Steps to writing successful advertisements
  Samples of successful advertisements
Unit 7  Tender and Bidding Documents
  Introduction
  General procedures for tendering
  Two types of tenders
  Forms and contents of the invitation for bids
  Preparing bidding documents
  Forms and contents of bidding documents
  Language features of tender and bidding documents

  Terminology in tender and bidding documents
Unit 8  Business Contracts and Agreements
  Introduction
  Procedures for drafting a business contract
  Forms and contents of business contracts
  Types of business contracts
  Language features of business contracts
  Terminology in business contracts
Unit 9  Noticesand Announcements
  Writing a notice
  Writing an announcement
Unit 10  Resumes and Cover Letters
  Introduction: Resumes
  Elements of a resume
  Resume language
  Strategies for writing a resume
  Three formats of resumes
  How to choose the right format for you
  Introduction: Cover letters
  General outline for a cover letter
  Two types of cover letters
  Strategies for writing a cover letter
Unit 11  Business Data Analysis
  Introduction
  General principles for describing business data
  Typical structure for describing business data
  Four types of charts and tables
  Useful expressions for describing business data
Unit 12  Online Writing
  Introduction
  Web content
  Blog posts
  Social media content
Appendix  Abbreviations Commonly Used in Business Documents..

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