Unit 1 Culture Part A What is Culture Part B Culture is Learned Part C Culture is Dynamic Part D Cultural Identity Part E Culture is Integrated and Based on Symbols Unit 2 Intercultural Business Communication Part A Communication Part B Intercultural Communication Part C Intercultural Business Communication Part D How to Communicate Effectively in the Workplace？ Unit 3 Cultural Patterns Part A Culture and Context Part B Value Orientations Part C Cultural Dimensions Unit 4 Intercultural Communication Barriers and Adaptation Part A Introduction to Intercultural Communication Part B Understanding Cultural Barriers Part C Culture Shock Part D Adaptation Processes Unit 5 Verbal Intercultural Business Communication Part A Verbal Communication Part B Pragmatics in Intercultural Communication Part C Oral Communication Part D Written Communication Part E Language Diversity and Translation Problems Unit 6 Nonverbal Intercultural Business Communication Part A Nonverbal Communication Part B Body Language Part C Para-Language Part D Time Language Part E Spatial Language Unit 7 Intercultural Management Part A The Effect of Culture on Management Part B Multicultural Team Management Part C Business Ethics and Social Responsibilities Unit 8 Intercultural Marketing Part A Cross-Cultural Marketing Part B Intercultural Marketing Strategies Part C Standardization and Localization Part D Strategies for International Marketers Unit 9 Intercultural Business Negotiation Part A What is Negotiation Part B Preparing for Negotiation Part C Strategies for Making Concessions Part D Different Negotiation Styles Unit 10 Intercultural Business Etiquette Part A The Significance of Etiquette Part B Initial Business Relationships Part C Social Entertainment
Part D Gift Giving and Receiving Part E Humor and Taboos in Business Unit 11 Intercultural Business Workshop Part A Recruitment and Selection Part B Sales and Customer Service Part C Accounting Management
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