幫助中心 | 我的帳號 | 關於我們

外貿英語函電項目化教程(高職院校數字商貿系列教材)

  • 作者:編者:劉海霞|責編:楊丹璇|總主編:趙團結
  • 出版社:首都經貿
  • ISBN:9787563837991
  • 出版日期:2025/01/01
  • 裝幀:平裝
  • 頁數:222
人民幣:RMB 45 元      售價:
放入購物車
加入收藏夾

內容大鋼
    本教材以培養高素質技能型人才為目標,立足於國際商務活動的典型工作任務,打破以知識為線索的傳統編寫模式,創新性地以外貿工作人員的工作內容為線索,充分體現「能力本位、業務導向」的原則。教材內容圍繞進出口外貿業務流程編寫,涉及國際商務活動中建立業務關係、詢報還盤、確認、訂貨、支付、包裝、裝運、保險、投訴、理賠以及跨境電商等環節中的商務英語信函撰寫。另外,本教材最後還搜集了互聯網時代聊天軟體平台的真實商務溝通截圖作為一手學習案例。
    本書主要適用於高等職業教育商務英語、國際貿易、國際商務等專業教學使用,也適用於應用型本科相關專業或作為國際貿易從業人員參考用書。

作者介紹
編者:劉海霞|責編:楊丹璇|總主編:趙團結

目錄
Introduction: A Basic Overview of Business English Correspondence
  Module One  Introduction to Business English Correspondence
    Section One  Objectives
    Section Two  The Concept of Business English Correspondence
    Section Three  The Types of Business English Correspondence
    Section Four  The Structure & Format of Business English Correspondence
    Section Five  The Addressing Envelopes of Business English Correspondence
    Section Six  Four Types Writing Principles of Business English Correspondence
    Section Seven  Exercises for Module One
Project I Transaction Preparation
  Module Two  Establishing Business Relations
    Section One  Objectives
    Section Two  Introduction & Typical Structure
    Section Three  Words & Expressions
    Section Four  Sample Letters
    Section Five  Cases Study
    Section Six  Useful Sentences
    Section Seven  Main points for Establishing Business Relationships
    Section Eight  Exercises for Module Two
Project II Business Negotiation
  Module Three  Enquiry, Offer, Counteroffers & Acceptance
    Section One  Objectives
    Section Two  Introduction & Typical Structure
    Section Three  Words & Expressions
    Section Four  Sample Letters
    Section Five  Cases Study
    Section Six  Useful Sentences
    Section Seven  Main Points for Enquiry, Offer & Counteroffers
    Section Eight  Exercises for Module Three
Project III Conclusion of Contract
  Module Four  Order & Confirmation
    Section One  Objectives
    Section Two  Introduction & Typical Structure
    Section Three  Words & Expressions
    Section Four  Sample Letters
    Section Five  Cases Study
    Section Six  Useful Sentences
    Section Seven  Main Points for Orders Letter
    Section Eight  Exercises for Module Four
Project IV Performance of Contract
  Module Five  Payment
    Section One  Objectives
    Section Two  Introduction & Typical Structure
    Section Three  Words & Expressions
    Section Four  Sample Letters
    Section Five  Cases Study
    Section Six  Useful Sentences
    Section Seven  Main points for Payment Letter
    Section Eight  Exercises for Module Five
  Module Six  Packing

    Section One  Objectives
    Section Two  Introduction & Typical Structure
    Section Three  Words & Expressions
    Section Four  Sample Letters
    Section Five  Cases Study
    Section Six  Useful Sentences
    Section Seven  Main Points for Packing Letter
    Section Eight  Exercises for Module Six
  Module Seven  Shipment
    Section One  Objectives
    Section Two  Introduction & Typical Structure
    Section Three  Words & Expressions
    Section Four  Sample Letters
    Section Five  Cases Study
    Section Six  Useful Sentences
    Section Seven  Main Points for Shipment Letter
    Section Eight  Exercises for Module Seven
  Module Eight  Insurance
    Section One  Objectives
    Section Two  Introduction & Typical Structure
    Section Three  Words & Expressions
    Section Four  Sample Letters
    Section Five  Cases Study
    Section Six  Useful Sentences
    Section Seven  Main Points for Insurance Letter
    Section Eight  Exercises for Module Eight
Project V After-Sales Service
  Module Nine  Complaints, Claims & Settlement
    Section One  Objectives
    Section Two  Introduction & Typical Structure
    Section Three  Words & Expressions
    Section Four  Sample Letters
    Section Five  Cases Study
    Section Six  Useful Sentences
    Section Seven  Main Points for Complaints Claims & Settlement Letter
    Section Eight  Exercises for Module Nine
Appendix Ⅰ Correspondence Terms and Phrases
Appendix Ⅱ Screenshots of Real Cases of Correspondences
References

  • 商品搜索:
  • | 高級搜索
首頁新手上路客服中心關於我們聯絡我們Top↑
Copyrightc 1999~2008 美商天龍國際圖書股份有限公司 臺灣分公司. All rights reserved.
營業地址:臺北市中正區重慶南路一段103號1F 105號1F-2F
讀者服務部電話:02-2381-2033 02-2381-1863 時間:週一-週五 10:00-17:00
 服務信箱:bookuu@69book.com 客戶、意見信箱:cs@69book.com
ICP證:浙B2-20060032