Chapter One Introduction 1.1 Research Background 1.2 Research Problem 1.3 Research Purpose 1.4 Research Objectives 1.5 Research Method 1.6 Research Outline Chapter Two Literature Review 2.1 Electronic Word-of-Mouth (e-WOM) 2.2 e-WOM Quality 2.3 Source Credibility ofe-WOM 2.4 Perceived Risk 2.5 The Perceived Usefulness ofe-WOM 2.6 The Adoption ofe-WOM Information 2.7 Purchase Intention 2.8 Chapter Summary Chapter Three Theoretical Frameworks and Hypotheses Development 3.1 Theoretical Frameworks and Models for the Adoption ofe-WOM 3.2 Proposed Research Model 3.3 Research Hypotheses Development 3.4 Chapter Summary Chapter Four Research Design & Methodology 4.1 Research Design 4.2 Survey & Research Methodology 4.3 Development of Research Instrument 4.4 Data Analysis 4.5 Chapter Summary Chapter Five Analysis & Findings 5.1 Sample Description 5.2 Participants' Demographic Profile 5.3 Data Examination 5.4 Descriptive Statistics 5.5 Measurement Model Testing 5.6 Overall Measurement Model Testing 5.7 SEM & Hypothesis Testing 5.8 Discussion of Empirical Findings 5.9 Chapter Summary Chapter Six Conclusion 6.1 Relationships among the Research Constructs 6.2 Meeting the Research Objectives 6.3 Theoretical Implications 6.4 Practical Implications 6.5 Limitations & Future Research Prospect 6.6 Conclusion Appendix Reference
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