內容大鋼
本書第一版2015年3月出版。幾乎涵蓋了對外商貿活動的各個方面。各章配有背景知識、熱身話題、詞語註釋、對話技巧、關鍵句型、練習與答案、對話翻譯等項目。該書力求貼近國際商貿實際,語言生動活潑,材料實用、有效、易記,可以幫助學習者了解和掌握實用商貿口語會話,提高學習者在國際商貿背景下應用英語進行有效口語溝通與交流的能力。第二版以工作過程為導向,以行動體係為依據,梳理每篇課文的主題,理清每篇課文的編排思路。以任務型教學為指導構建內容,使課文中的內容形式更活潑有趣;讓學生能掌握課文中的英語表達,更能體現以遞進式訓練為主線的訓練方式;依托現代教育多媒體技術,實現角色扮演與會話、跟讀、口譯、測試等功能,2版保持原有書籍的體系和框架,進行了個別內容的修改。
目錄
Part one International Business English Coversation
Unit 1 Meeting Foreign Guests
Section 1 Objectives
Section 2 Project Introduction
Section 3 Background Information
Section 4 Model Conversations
Section 5 Conversation Practice
Section 6 Exercise
Section 7 Supplementary Reading
Unit 2 Making Phone Calls
Section 1 Objectives
Section 2 Project Introduction
Section 3 Background Information
Section 4 Model Conversations
Section 5 Conversation Practice
Section 6 Exercise
Section 7 Supplementary Reading
Unit 3 Traveling on Business
Section 1 Objectives
Section 2 Project Introduction
Section 3 Background Information
Section 4 Model Conversations
Section 5 Conversation Practice
Section 6 Exercise
Section 7 Supplementary Reading
Unit 4 At the Hotel41 Section
Section 1 Objectives
Section 2 Project Introduction
Section 3 Background Information
Section 4 Model Conversations
Section 5 Conversation Practice
Section 6 Exercise
Section 7 Supplementary Reading
Unit 5 At the Restaurant
Section 1 Objectives
Section 2 Project Introduction
Section 3 Background Information
Section 4 Model Conversations
Section 5 Conversation Practice
Section 6 Exercise
Section 7 Supplementary Reading
Unit 6 Visiting and Sightseeing
Section 1 Objectives
Section 2 Project Introduction
Section 3 Background Information
Section 4 Model Conversations
Section 5 Conversation Practice
Section 6 Exercise
Section 7 Supplementary Reading
Unit 7 Company and Products
Section 1 Objectives
Section 2 Project Introduction
Section 3 Background Information
Section 4 Model Conversations
Section 5 Conversation Practice
Section 6 Exercise
Section 7 Supplementary Reading
Unit 8 Marketing
Section 1 Objectives
Section 2 Project Introduction
Section 3 Background Information
Section 4 Model Conversations
Section 5 Conversation Practice
Section 6 Exercise
Section 7 Supplementary Reading
Unit 9 Meeting
Section 1 Objectives
Section 2 Project Introduction
Section 3 Background Information
Section 4 Model Conversations
Section 5 Conversation Practice
Section 6 Exercise
Section 7 Supplementary Reading
Unit 10 Recruitment
Section 1 Objectives
Section 2 Project Introduction
Section 3 Background Information
Section 4 Model Conversations
Section 5 Conversation Practice
Section 6 Exercise
Section 7 Supplementary Reading
Part Two Practical Course
Unit 1 Enquiries and Offers
Section 1 Objectives
Section 2 Project Introduction
Section 3 Background Information
Section 4 Model Conversations
Section 5 Conversation Practice
Section 6 Exercise
Section 7 Supplementary Reading
Unit 2 Acceptance and Order
Section 1 Objectives
Section 2 Project Introduction
Section 3 Background Information
Section 4 Model Conversations
Section 5 Conversation Practice
Section 6 Exercise
Section 7 Supplementary Reading
Unit 3 Terms of Payment
Section 1 Objectives
Section 2 Project Introduction
Section 3 Background Information
Section 4 Model Conversations
Section 5 Conversation Practice
Section 6 Exercise
Section 7 Supplementary Reading
Unit 4 Packing and Labeling
Section 1 Objectives
Section 2 Project Introduction
Section 3 Background Information
Section 4 Model Conversations
Section 5 Conversation Practice
Section 6 Exercise
Section 7 Supplementary Reading
Unit 5 Commodity Inspection and Customs Declaration
Section 1 Objectives
Section 2 Project Introduction
Section 3 Background Information
Section 4 Model Conversations
Section 5 Conversation Practice
Section 6 Exercise
Section 7 Supplementary Reading
Unit 6 Shipment and Delivery
Section 1 Objectives
Section 2 Project Introduction
Section 3 Background Information
Section 4 Model Conversations
Section 5 Conversation Practice
Section 6 Exercise
Section 7 Supplementary Reading
Unit 7 Insurance
Section 1 Objectives
Section 2 Project Introduction
Section 3 Background Information
Section 4 Model Conversations
Section 5 Conversation Practice
Section 6 Exercise
Section 7 Supplementary Reading
Unit 8 Conclusion of Business and Contract
Section 1 Objectives
Section 2 Project Introduction
Section 3 Background Information
Section 4 Model Conversations
Section 5 Conversation Practice
Section 6 Exercise
Section 7 Supplementary Reading
Unit 9 Claims and After?sales Services
Section 1 Objectives
Section 2 Project Introduction
Section 3 Background Information
Section 4 Model Conversations
Section 5 Conversation Practice
Section 6 Exercise
Section 7 Supplementary Reading
Unit