內容大鋼
本書展示了「中國工商管理國際最佳案例獎」的一些獲獎案例。在2018年至2022年期間舉辦的大賽中共有63個案例獲獎，本書收錄了其中13個案例。
這13個案例各有側重。一些案例研究如何通過新技術和創新獲取價值，或探討戰略、商業模式和財務業績之間錯綜複雜的關係（例如，Freshippo、肯德基中國、匯納科技、極客嘉，以及阿里巴巴與京東）；另一些分析了中國企業在進入國際市場時所面臨的挑戰及其戰略對策（美的和SHEIN）；有一些案例深入探討了領導力、企業管理、家族企業繼承、談判和衝突管理（伊頓教育、安緹嘉、強大辣椒和獎金風波）；還有兩個案例討論了社會企業如何更好地平衡其社會目的與財務可持續性，以及公司如何將社會創新與商業創新相結合（老爸測評和阿斯利康）。這些案例來自中國和國際商學院，凸顯了全球對中國商業和管理動態的關注。
目錄
Introduction
1 Freshippo: Data-Driven Business Model Innovation
Data-Driven Business Model
Data-Driven Core Competencies
Data-Driven Product Selection
Warehouse Management
Store Operation
Order Fulf illment
Logistics and Distribution
Other Technology-Driven New Retailers
The Future of Freshippo
2 Daddy Lab: A Chinese Social Enterprise』s Dilemma
Founder: Wenfeng Wei
Discovering and Solving a Social Problem
Voluntary Testing through Crowdfunding
「Internet Celebrity E-commerce」 Model
Establishing Standards and Driving Social Reform
Amplifying Social Impact
Daddy Lab』s Dilemma
3 SHEIN: Redef ining Global Fast Fashion
Background Note
Business Model
Aggressive Marketing
Global Footprint
Results
Challenges
4 A Dispute Over Year-end Bonuses (A)
Company Prof ile
Primary Figures
The Ins and Outs
5 Navigating EtonHouse Through Crises: The Paradoxical Leadership of Ng Gim Choo
Ng』s Entrepreneurial Experience
The Development of EtonHouse
Paradoxical Leadership
New Stage: Leadership in Transition
Post–COVID–19: Expansion in China
6 Antigal: Strategy and Succession Challenges in a Family-Owned Vineyard with Global Ambitions
The Argentina Winery Industry and the Antigal Group
New Energy Introduced
Relationships Among Different Generations
Family Business Management
Entering the Chinese Market
Taking Antigal to the Next Level
7 Geek : Challenges and Growth in the World of Autonomous Warehouse Robotics
Starting Geek
What Warehouse Robots Should Be Produced
Resolving the Sales Dilemma
Balancing Customization and Scale Production
The End
8 AstraZeneca (China): Promoting Social Innovation with Holistic Disease Management Solutions Throughout the Patient Journey
About AZ and China』s Pharmaceutical Market
China』s Pharmaceutical Market
Leon Wang
Innovating at AZ-China
9 Midea in India
Introduction of Midea Group
International Expansion of Midea
Entering the Indian Market
Choosing a Partner: Carrier
Challenges Facing Midea in the Indian Market
10 Alibaba vs. JD.com: Strategies, Business Models, and Financial Statements
JD and Alibaba』s Listings
China』s Retail Industry
Alibaba: Just an E-Commerce Operator
JD: A Rising Star
11 Being United and Working Together: Qiangda Chilli Leads to a Win-Win Outcomes
The Journey from Nothing to Something
Courage to Go Against the Stream
A Journey of a Thousand Miles Started with the First Step
Long and Arduous Journey Completed Through Unremitting Efforts
Journey from 「Lone Battle」 to 「Mutual Development」
A Long, Tough Road Ahead
12 KFC China: Building Competitive Advantages Through
Digitalization
The Rise of New Catering
KFC in China
Tapping into Digital Resources
Heightening the User Experience Digitally
Digital Technology in the Future KFC
13 Winner Technology: Big Data Disruption in the Retail Industry
Brick-and-Mortar Retail: Change and Challenges
Big Data Application in Brick-and-Mortar Retail
Winner Technology
Challenges Ahead
Appendix
Award List of The Global Contest for the Best China–Focused Cases (2015—2022)
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