Unit 1 Business Opportunity Part A Listening and Discussion Warm-up questions Listening: What is a business opportunity? Part B Reading and Language Warm-up questions Reading: Opportunities and ideas Case Ⅰ--Eric Levitan and Atlanta-based Vivo Case Ⅱ--Use technologies to create business opportunities-- Part C Skills Warm-up question Listening: Describing a business opportunity Writing: What is the business opportunity you identified? Speaking: Why is your business idea charming? Part D Case Study Discussion with the questions: Which should be the first for YOU FIRST? Writing Unit 2 Market Research Part A Listening and Discussion Warm-up questions Listening: Why is market research important? Part B Reading and Language Warm-up question Reading: Market Case Ⅰ--SEE Visual Case Ⅱ--Fresh Inn Part C Skills Warm-up questions Listening: How to conduct market research? Writing: What is your market research plan? Speaking: Sell your market research plan to your business partners Part D Case Study Discussion with the questions: No fun in Singaporean market? Writing Unit 3 Team and Networking Part A Listening and Discussion Warm-up questions Listening: How does my team become excellent? Part B Reading and Language Warm-up question Reading: Teams Case Ⅰ--Team size Case Ⅱ--Division of work Part C Skills Warm-up questions Listening: Introduce your team to investors Writing: Describe your team on your official webpage Speaking: Introduce your team publicly Part D Case Study Discussion with the questions: Big Romance Studio in tough settings
Writing Unit 4 Product and Business Plan Unit 5 Entry Strategies Unit 6 Pitching and Financing Unit 7 Entrepreneurial Marketing Unit 8 Organization and Operation Unit 9 Innovation and New Product Development Unit 10 Leadership and Growth Unit 11 Legal Issues Unit 12 Social Entrepreneurship Unit 13 Entrepreneurial Well-being Answers Listening Materials
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