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跨境電商專業英語(第3版高職院校跨境電商十三五規劃教材)

  • 作者:編者:王群//盧傳勝//王蕙子|責編:方士華//孫勇|總主編:姚大偉
  • 出版社:立信會計
  • ISBN:9787542972491
  • 出版日期:2024/09/01
  • 裝幀:平裝
  • 頁數:297
人民幣:RMB 48 元      售價:
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內容大鋼
    本書是浙江省普通高校「十三五」新形態教材,是校企合作開發的教材,也是新型活頁式、工作手冊式教材。本書以大型電子商務平台為依托,系統闡述跨境電商B2C實用英語,內容涉及跨境電商各個方面和所有流程,注重跨境電商行業日常實用英語,提供全景式、體驗式和落地式的跨境電商實用英語學習過程。本次修訂優化了配套資源和。本教材根據跨境電子商務專業人才培養目標及課程目標進行設計,對接職業崗位能力要求,強調職業能力培養,注重職業素質養成,著重培養學生在未來崗位工作中運用專業英語工具完成崗位工作任務的能力,旨在為高等職業學校相關專業實現專業人才培養目標提供有力支撐。本教材也可作為從業人員用書、企業內訓教材。

作者介紹
編者:王群//盧傳勝//王蕙子|責編:方士華//孫勇|總主編:姚大偉

目錄
Work Field Account Settings
  Task 1 To have a good understanding of seller accounts
  Task 2 To get familiar with Seller's Info. and Seller's Obligations
  Task 3 To grasp how to start selling on the platform
  Task 4 To grasp how to write Store Basics copy
  Task 5 To grasp how to write Store Introduction copy
  Task 6 To grasp bow to write Brand Culture copy
Work Field 2 Product Listing
  Task 1 To have a good understanding of listing guidelines and pricing policies
  Task 2 To grasp how to create high-quality listings
  Task 3 To get familiar with the procedures of listing products
  Task 4 To grasp how to write Product Titles copy
  Task 5 To grasp how to write Product Specifics copy
  Task 6 To grasp how to write Product Details copy
Work Field 3 Product Marketing
  Task 1 To get familiar with Ad Types
  Task 2 To have a grasp of how to create ad campaigns
  Task 3 To get familiar with how to use the Lightning Deal tool
  Task 4 To get familiar with how to use the Coupons tool
  Task 5 To grasp how to write Promotions copy
  Task 6 To grasp how to write EDM copy
  Task 7 To grasp how to write Advertorials copy
Work Field 4 Order Processing
  Task 1 To get a grasp of how to fulfill orders
  Task 2 To grasp how to manage orders
  Task 3 To get familiar with FBA policies
  Task 4 To get familiar with FBA services
Work Field 5 After-sale Management
  Task 1 To get a grasp of customer feedback tools
  Task 2 To get a grasp of customer feedback & seller performance management
  Task 3 To grasp how to manage returns, refunds and claims
  Task 4 To grasp how to write Pre-sale Communications copy
  Task 5 To grasp how to write After-order-placement Communications copy
  Task 6 To grasp how to write After-sale Communications copy
Appendices
References

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