Chapter 1 Essentials of Business Letter Writing 1.1 Brief Introduction 1.2 Requirements for Business Letter and Email Writers 1.3 Seven Guidelines in Business Letter Writing 1.4 The Layout of Emails 1.5 The Layout of Business Letters 1.6 Addressing Envelopes 1.7 The Format of Business Letter 1.8 Case Study 1.9 Business Ethics Chapter 2 Establishing Business Relations 2.1 The Significance of Establishing Business Relations 2.2 The Channels of Establishing Business Relations 2.3 Writing Skills 2.4 Typical Expressions 2.5 Sample Letters 2.6 Situational Conversation 2.7 Useful Patterns & Examples 2.8 Case Study 2.9 Business Ethics Chapter 3 Enquiry and Reply 3.1 The Importance and Nature of Enquiry 3.2 Categories of Enquiry 3.3 Writing Skills 3.4 Typical Expressions 3.5 Sample Letters 3.6 Situational Conversation 3.7 Useful Patterns & Examples 3.8 Case Study 3.9 Business Ethics Chapter 4 Quotation and Offer 4.1 The Importance and Nature of Offer 4.2 Categories of Offer 4.3 Differences Between Offer and Quotation 4.4 Writing Skills 4.5 Typical Expressions 4.6 Sample Letters 4.7 Situational Conversation 4.8 Useful Patterns & Examples 4.9 Case Study 4.10 Business Ethics Chapter 5 Order and Acknowledgement 5.1 Orders and Their Effects 5.2 Acknowledgement 5.3 Writing Skills and Typical Expressions 5.4 Sample Letters 5.5 Situational Conversation 5.6 Useful Patterns & Examples 5.7 Case Study 5.8 Business Ethics
Chapter 6 Sales Contract 6.1 Functions of Contract 6.2 Contents of Contract 6.3 Writing Skills 6.4 Typical Writing Steps 6.5 Sample Letters 6.6 Situational Conversation 6.7 Useful Patterns & Examples 6.8 Case Study 6.9 Business Ethics Chapter 7 Payment Methods 7.1 Modes of Payment 7.2 Writing Skills and Typical Expressions 7.3 Sample Letters 7.4 Useful Patterns & Examples 7.5 Case Study 7.6 Business Ethics Chapter 8 Letter of Credit 8.1 Definition of L/C 8.2 Stages in a Documentary Credit Transaction 8.3 Content of Credit 8.4 Writing Skills and Typical Expressions 8.5 Sample Letters 8.6 Useful Patterns and Examples 8.7 Case Study 8.8 Business Ethics Chapter 9 Packing 9.1 Types of Packing 9.2 Function of Packing 9.3 Writing Skills 9.4 Typical Expressions 9.5 Sample Letters 9.6 Useful Patterns & Examples 9.7 Case Study 9.8 Business Ethics Chapter 10 Shipment 10.1 About Shipment 10.2 Method of Shipment 10.3 Writing Skills and Typical Expressions 10.4 Sample Letters 10.5 Useful Patterns and Examples 10.6 Case Study 10.7 Business Ethics Chapter 11 Insurance 11.1 About International Cargo Transportation Insurance 11.2 The Field of International Cargo Insurance 11.3 Writing Skills and Typical Expressions 11.4 Sample Letters 11.5 Useful Patterns & Examples 11.6 Case Study
11.7 Business Ethics Chapter 12 Claim and Settlement 12.1 Brief Introduction of Complaints and Claims 12.2 The Different Types of Claims 12.3 Writing Skills 12.4 Typical Expressions 12.5 Sample Letters 12.6 Situational Conversation 12.7 Useful Patterns & Examples 12.8 Case Study 12.9 Business Ethics 參考文獻
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