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實用物流英語(第2版)

  • 作者:編者:王淑花//潘愛琳|責編:浩南
  • 出版社:首都經貿
  • ISBN:9787563836635
  • 出版日期:2024/03/01
  • 裝幀:平裝
  • 頁數:204
人民幣:RMB 49 元      售價:
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內容大鋼
    本書是在物流英語慕課基礎上設計的教材。慕課呈現主要知識點,可供學生課前預習;教師可使用本教材開展課堂教學和課後延伸教學。內容設計既考慮物流從業人員的真實工作情境,又兼顧學生英語能力的提升,體現了實用性,對學生走向未來的國際化物流職場有直接的幫助。本書可作為高等學校物流專業、商務英語專業及其他相關專業的教學用書,也可作為物流從業人員提高英語水平的參考書。
    本書以一個本科畢業生進入物流職場的經歷入手,使學生由淺入深地熟悉物流發展史、倉儲管理、庫存管理、運輸、包裝、配送、採購、信息系統、客戶服務、國際物流和第三方物流等主題;同時,從聽、說、讀、寫、譯等技能的綜合訓練入手,圍繞上述主題設計語言使用任務,使學生能夠掌握上述領域的核心知識,同時使用英語完成各項任務。這些任務既包括各種職場情境下的口頭表達任務,如與客戶的對話和電話溝通,與同事的討論、會議和工作彙報等,也包括各種書面表達任務,如寫郵件,寫道歉信,回復客戶詢問,填寫各種報表,撰寫報告、合同等。

作者介紹
編者:王淑花//潘愛琳|責編:浩南

目錄
Chapter 1 Logistics
  Part 1 Preview: The Nature and Historical Development of Logistics
  Part 2 In-class Activities: Daily Communication and E-mail Writing
  Part 3 After-class Activities: Conduct a Case Study
  Part 4 Vocational Skills: Key Elements of a Presentation
Chapter 2 Warehouse Management
  Part 1 Preview: The History and Practices of Warehousing
  Part 2 In-class Activities: Receiving Calls and Apology Letter Writing
  Part 3 After-class Activities: Share Your Predictions
  Part 4 Vocational Skills: Context in Presentation
Chapter 3 Inventory
  Part 1 Preview: The Significance of Inventory Management
  Part 2 In-class Activities: Oral Report and Briefing Writing
  Part 3 After-class Activities: Create Your Briefing
  Part 4 Vocational Skills: Becoming a Successful Presenter
Chapter 4 Transportation Management
  Part 1 Preview: Transportation Modes and Technologies
  Part 2 In-class Activities: Negotiation on Shipment and Sales Letter Writing
  Part 3 After-class Activities: Share Your Strategies
  Part 4 Vocational Skills: Keep Your Audience Engaged
Chapter 5 Packaging
  Part 1 Preview: The Definition and Function of Packaging
  Part 2 In-class Activities: Create Your Advertisement
  Part 3 After-class Activities: Share Your Design
  Part 4 Vocational Skills: Verbal Message in a Presentation
Chapter 6 Distribution
  Part 1 Preview: Smart Choice of Distribution
  Part 2 In-class Activities: Parcel Tracking and Report Writing
  Part 3 After-class Activities: Share Your Solution
  Part 4 Vocational Skills: Non-verbal Message in Presentations
Chapter 7 Procurement
  Part 1 Preview: Procurement Process and History
  Part 2 In-class Activities: Placing Orders and Memo Writing
  Part 3 After-class Activities: Justify Yourself
  Part 4 Vocational Skills:Dressing in Presentation
Chapter 8 Supply Chain Management
  Part 1 Preview: Significance of Effective Supply Chain Management
  Part 2 In-class Activities: Receiving the Supplier and Complaint Letter Writing
  Part 3 After-class Activities: Conduct a Research
  Part 4 Vocational Skill: Methods to Deliver a Presentation
Chapter 9 Logistics Information System
  Part 1 Preview: New Technologies in the Logistics Industry
  Part 2 In-class Activities: Talking about Bills of Lading and
Creation of Commercial Invoice
  Part 3 After-class Activities: Make Interpretations
  Part 4 Vocational Skill: Factors Influencing the Effectiveness of a Presentation
Chapter 10 Customer Service
  Part 1 Preview: Definition and Strategies
  Part 2 In-class Activities: Customer Communication and Follow-up
Letter Writing

  Part 3 After-class Activities: Create Your Own Definition
  Part 4 Vocational Skills: Visual Aids in Presentation
Chapter 11 International Logistics
  Part 1 Preview: Definition, Function and Trends
  Part 2 In-class Activities: Dealing with International Warehousing and Freight
  Part 3 After-class Activities: Make Comparisons
  Part 4 Vocational Skills: Interaction with the Audience as an Expert
Chapter 12 Third-Party Logistics & Reverse Logistics
  Part 1 Preview: Definitions and Functions
  Part 2 In-class Activities: Meeting Discussion and Contract Writing
  Part 3 After-class Activities: Find the Preferences
  Part 4 Vocational Skills: Ways to Make Your Presentation More Interactive

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