Chapter 1 Overview of Cross-border E-commerce 【Ability Objectives】 【Knowledge Objectives】 Part1.1 The Definition and Classification of Cross-border E-commerce Part1.2 The Differences Between Part1.3 The Present Development Situation in China Chapter 2 Platforms of Cross-border E-commerce 【Ability Objectives】 【Knowledge Objectives】 Part2.1 Amazon Platform Part2.2 eBay Platform Part2.3 AliExpress Platform Part2.4 China』s Main Platforms of Cross-border E-commerce Chapter 3 Opening a Cross-border E-commerce Store 【Ability Objectives】 【Knowledge Objectives】 Part3.1 Build Your Online Store Part3.2 Store, Product and Title Description Part3.3 Product Selecting and Pricing of Cross-border E-commerce Chapter 4 Establishment of Business Relations 【Ability Objectives】 【Knowledge Objectives】 Part4.1 Seeking Business Cooperation Part4.2 Product Information Inquiry Part4.3 Price Negotiation Chapter 5 Cross-border E-commerce Marketing Activities 【Ability Objectives】 【Knowledge Objectives】 Part5.1 Platform Marketing Part5.2 SNS Marketing Part5.3 SEO&SEM Marketing Part5.4 Mobile Marketing Chapter 6 Payment and Settlement of Cross-border E-commerce 【Ability Objectives】 【Knowledge Objectives】 Part6.1 Overview of Cross-border E-commerce Payment Part6.2 Main Payment Platforms of Cross-border E-commerce Chapter 7 Cross-border E-commerce Logistics and Packing 【Ability Objectives】 【Knowledge Objectives】 Part7.1 A Brief Introduction to Cross-border Logistics Part7.2 Main International Express Part7.3 Order Processing Chapter 8 The Services of Cross-border E-commerce 【Ability Objectives】 【Knowledge Objectives】 Part8.1 Disputes and Settlement Part8.2 Comments on Products Part8.3 Customer Maintenance 參考文獻
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