前言 Unit 1 Text A What Is E-commerce New Words Phrases Abbreviations Exercises Text B E-commerce and Selling Online New Words Phrases Abbreviations Exercises Reading Material E-commerce Advantages and Disadvantages 參考譯文：什麼是電子商務 Unit 2 Text A How to Choose an E-commerce Business Model New Words Phrases Exercises Text B Business-to-Business New Words Phrases Abbreviations Exercises Reading Material About E-commerce 參考譯文：如何選擇電子商務商業模式 Unit 3 Text A How to Build an E-commerce Website New Words Phrases Abbreviations Exercises Text B Website Navigation and Its Impact on E-commerce New Words Phrases Exercises Reading Material Shopping Cart Software 參考譯文：如何建立電子商務網站 Unit 4 Text A Strategies for Selling Products Online
New Words Phrases Abbreviations Exercises Text B E-commerce Supply Chain Management: Reducing Cost and Inefficiency New Words Phrases Abbreviations Exercises Reading Material Online Advertising 參考譯文：在線銷售產品的策略 Unit 5 Text A How to Write Product Descriptions New Words Phrases Abbreviations Exercises Text B Conversion Rate Optimization New Words Phrases Abbreviations Exercises Reading Material Top Ten SEM Optimization Tips for E-commerce Sites 參考譯文：如何編寫產品說明 Unit 6 Text A The Ways to Track Online to Offline Conversions (and Vice Versa) New Words Phrases Abbreviations Exercises Text B Benefits of Social Media Marketing New Words Phrases Exercises Reading Material E-commerce Legals and Laws 參考譯文：跟蹤線上到線下（反之亦然）的轉化方法 Unit 7 Text A Online Payment Methods for E-commerce Sites New Words Phrases Exercises
Text B Understanding Online Payment Services New Words Phrases Exercises Reading Material Safe Online Payment Methods 參考譯文：電子商務網站的在線支付方式 Unit 8 Text A The Basics of Website Security for E-commerce Retailers New Words Phrases Abbreviations Exercises Text B How to Stay Safe When Shopping Online New Words Phrases Abbreviations Exercises Reading Material Ways to Protect Your E-commerce Site from Hacking and Fraud 參考譯文：電子商務零售商網站安全的基礎 Unit 9 Text A Mobile Commerce New Words Phrases Abbreviations Exercises Text B 7 Most Important E-commerce Metrics New Words Phrases Abbreviations Exercises Reading Material Mobile Marketing 參考譯文：移動商務 Unit 10 Text A A Guide to Using CRM in E-commerce New Words Phrases Abbreviations Exercises Text B Reverse Logistics in E-commerce New Words
Phrases Exercises Reading Material Electronic CRM 參考譯文：電子商務中使用CRM的指南 Unit 11 Text A The Benefits of Using Big Data in E-commerce New Words Phrases Exercises Text B The 8 Common Challenges of Cross- border E-commerce New Words Phrases Abbreviations Exercises Reading Material Livestream Shopping 參考譯文：在電子商務中使用大數據的好處 Unit 12 Text A Top 10 AI Use Cases in E-commerce New Words Phrases Exercises Text B E-commerce Chatbots New Words Phrases Abbreviations Exercises Reading Material Product Recommendation Engine 參考譯文：電子商務中的十大人工智慧用例 附錄 附錄A 單詞表 附錄B 片語表 附錄C 縮略語表
[