Preface Chapter 1 The Characteristics of International Marketing 1.1 The Definition of International Marketing 1.2 The Contents of International Marketing 1.3 The Essence of International Marketing：Self-reference Criterion（SRC） 1.4 The Types of International Marketing Key Terms Thinking Chapter 2 The Environment al Evolution of International Marketing 2.1 The Importance of Balance-of-payments in International Marketing 2.2 The Logic and Forms of Protectionism in International Marketing 2.3 The Importance of Omnibus Trade and Competitiveness Act，General Agreement on Tariffs and Trade and World Trade Organization in International Marketing 2.4 The Importance of Some Semi-official Organizations in International Marketing Key Terms Thinking Chapter 3 Basic Uncontrollable Items and Their Roles in International Marketing 3.1 The Importance of History in International Marketing 3.2 The Importance of Geography in International Marketing 3.3 The Importance of Demography in International Marketing 3.4 The Importance of Economic Infrastructures in International Marketing Key Terms Thinking Chapter 4 How Does Culture Imply in International Marketing？ 4.1 The Cultural Dynamics 4.2 Culture-related Business Ethics Key Terms Thinking Chapter 5 How Does Politics Imply in International Marketing？ 5.1 Political Phenomena and Their Applications in International Marketing 5.2 Political Risks and the Influential Factors in International Marketing 5.3 Political Vulnerability 5.4 Politics about Foreign Investment Key Terms Thinking Chapter 6 How Does Law Imply in International Marketing？ 6.1 Jurisdiction in International Marketing 6.2 Intellectual Property Rights in International Marketing 6.3 Cyber-related Laws in International Marketing 6.4 Legal Differences and American Specialties Key Terms Thinking Chapter 7 International Marketing Research 7.1 Problem Definition in International Research 7.2 Secondary Data and Its Sources 7.3 Quantitative Method and Qualitative Method 7.4 Cross-culture Sampling in Developing Countries Key Terms Thinking Chapter 8 How Is Management Used in International Marketing？
8.1 Management Used in International Marketing 8.2 The Importance of Planning in International Marketing 8.3 Alternative Market Entry Strategies 8.4 Organization in International Marketing Key Terms Thinking Chapter 9 Consumer Products/Services in International Marketing 9.1 The Importance and Definition of Quality 9.2 Product Strategies in International Marketing 9.3 Product Composition and New Product Development 9.4 Green Marketing in International Marketing 9.5 Global Service Marketing for Consumers 9.6 Brands in International Marketing Key Terms Thinking Chapter 10 Industrial Products/Services in International Marketing 10.1 Technology Characters in Promoting Industrial Products/Services 10.2 ISO 9000 and ISO 9001 Certifications 10.3 Trade Shows in Promoting Industrial Products/Services 10.4 Relationship Marketing for Industrial Products/Services Key Terms Thinking Chapter 11 Places/Channels in International Marketing 11.1 Places/Channels in International Marketing 11.2 Middlemen in International Marketing 11.3 Channel Management 11.4 Logistics Management Key Terms Thinking Chapter 12 Promotion in International Marketing 12.1 Integrated Marketing Communication（IMC）in International Marketing 12.2 Sales Promotions and Public Relations in International Marketing 12.3 International Advertising in International Marketing 12.4 International Sales Force in International Marketing Key Terms Thinking Chapter 13 Pricing in International Marketing 13.1 International Pricing：Goals and Problems 13.2 Price Escalation and Its Management 13.3 Price Quotation and Payment in International Marketing 13.4 Dumping in International Marketing 13.5 Payment Terms Key Terms Thinking Chapter 14 Negotiation in International Marketing 14.1 Culture-related Items in International Negotiations 14.2 How Does Culture Work in International Negotiations？ 14.3 The Preparation for International Negotiations Key Terms Thinking
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