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功能譯論下的廣告翻譯研究

  • 作者:董岩|責編:付紹瑜
  • 出版社:中國海洋大學
  • ISBN:9787567036031
  • 出版日期:2024/01/01
  • 裝幀:平裝
  • 頁數:120
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內容大鋼
    廣告的主要功能和終極目的是誘導或說服消費者或公眾接受某種產品、服務或觀點。在廣是成功的翻譯。然而,傳統等值論無法適應廣告翻譯的客觀要求。作為一大突破,由費米的理論研究開闢了新的視角。該理論的兩大總原則或支柱是目的原則和忠誠原則,兩大次語言文化為導向,充分考慮譯文在目的語文化中的潛在功能的充分實現,靈活運用各種翻大限度地實現譯文的預期功能或目的。

作者介紹
董岩|責編:付紹瑜

目錄
Chapter 1  Introduction
Chapter 2  A Brief Survey of Advertising
  2.1  Definition of Advertising
  2.2  Purpose and Functions of Advertising
  2.3  Components and Type of Advertising Text
Chapter 3  Functionalist Approach to Adver-tising Translation
  3.1  The Background and the Development ofthe Theory
  3.2  Functionalist Understanding on Transla-tion and Translational Action
  3.3  Translation Rules in Functionalist App-roach
  3.4  Enlightenment of the Theory on Advertis-ing Translation
Chapter 4  Strategies and Methods of Advert-ising Translation in Light of Functionalist Approach
  4.1  Strategy vs. Method: Target-language-culture Orientation or Source-language-culture Orientation
  4.2  A Test of the Strategies and the Methods in Advertising Translation: A Questionnaire
  4.3  Analysis of Real-life Advertising Transla-tion
  4.4  Application of the Functionalist Strategy and Methods in Advertising Translation
Chapter 5  Loss of Function and Limits of Trans-latability in Advertising Translation
  5.1  Limits of Linguistic Translatability in Advertising Translation
  5.2  Limits of Cultural Translatability in Ad-vertising Translation
  5.3  Translatability and Untranslatability: A Dynamic Continuum
Chapter 6  Conclusion
References
Acknowledgements
Appendix A: Related Publications & Research
  1.Academic Papers Published (已發論文)
  2.Monograph (專著)
  3.Research Programs(研究項目)
Appendix B: The Questionnaire
Appendix C: Informative Chinese Abstract功能派譯論視角下的英漢廣告互譯

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