內容大鋼
《商務英語閱讀（第3冊）（第二版）》依據《高等學校商務英語專業本科教學質量國家標準》，綜合商務英語專業教學大綱的要求編寫，主要培養學生的閱讀理解能力、邏輯思維能力和跨文化溝通能力等。本書共10個單元，內容涉及國際組織、貿易壁壘、產品質量、商務領導力、商務團隊合作、商業創新、商務衝突、客戶服務、商業競爭、商務禮儀。本書每個單元均由Text A、Text B及相關練習題組成，Text A側重國際商務知識習得，Text B是本土化商務語篇閱讀材料，課後閱讀練習與閱讀技巧相結合，注重學生閱讀能力的提高。本書每個單元均設計了Chinese Values板塊，選取了與單元主題相關的內容，以增加教材的趣味性，加強傳統文化的普及。此外，針對學生英語專業四級考試的需求，本書最後附有2019年-2022年的英語專業四級閱讀理解真題供學生課下練習。本教材在編寫過程中體現如下特色：
選材主題突出時代性。
選材內容兼具國際化和本土化。
強調商務語境下分析問題、解決問題的實踐能力。
兼顧商務知識的專業性和傳統文化的普及性。
目錄
Unit 1 International Organizations
Text A Regional Growth, Stability, Integration Set for Boost
Text B Essentials on AIIB
Chinese Values
Unit 2 Trade Barriers
Text A Why the World Needs Better -- not Less -- Globalization
Text B Globalization and China Doesn't Stop Here
Chinese Values
Unit 3 Product Quality
Text A High Online User Ratings Don't Actually Mean You're Getting a Quality Proq
Text B The Return of Craftsmanship in China
Chinese Values
Unit 4 Business Leadership
Text A Why Deception Is Probably the Single Most Important Leadership Skill
Text B In Interviews, Female CEOs Say They Don't Expect Much Support-at Home or at Work
Chinese Values
Unit 5 Business Teamwork
Text A 5 Things High-Performing Teams Do Differently
Text B Developing Cooperative Teams to Support Individual Performance and Well-Being in a Call Center in China
Chinese Values
Unit 6 Business Innovation
Text A The New Manufacturing Footprint
Text B A New Model to Spark Innovation Inside Big Companies
Chinese Values
Unit 7 Business Conflicts
Text A "Earth's Best Employer"
Text B Conflicts in Workplace
Chinese Values
Unit 8 Customer Service
Text A Know Your Customers' "Jobs to Be Done"
Text B Reinventing Customer Service-How T-Mobile Achieved Record Levels of Quality and Productivity
Chinese Values
Unit 9 Business Competition
Text A Are Airline Mergers Leading to Higher Air Fares?
Text B The Green Economy Has a Resource-Scarcity Problem
Chinese Values
Unit 10 Business Etiquette
Text A Importance of Business Etiquette
Text B Why Business Etiquette Matters
Chinese Values
Appendix Ⅰ Glossary
Appendix Ⅱ TEM-4 (2019-2022)
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