Unit 1 Cross-Border E-commerce Basics Text A Cross-Border E-commerce Overview New Words Phrases Abbreviations Reference Translation 跨境電子商務概覽 Text B Chinese Cross-Border E-commerce Overview New Words Phrases Abbreviations Writing Method Guide 求職信 Exercises Unit 2 Cross-Border E-commerce Strategies and Essentials Text A How to Create a Successful Cross-Border E-commerce Strategy New Words Phrases Abbreviations Reference Translation 如何建立成功的跨境電商戰略 Text B The Dos and Don』ts of Cross-Border E-commerce New Words Phrases Abbreviations Writing Method Guide 個人簡歷 Exercises Unit 3 Cross-Border E-commerce Platforms Text A Comparison of the Top 5 Cross-Border E-commerce Platforms in China New Words Phrases Abbreviations Reference Translation 中國跨境電商五大平台比較 Text B Online Marketplace Comparison: Amazon, Walmart & Alibaba New Words Phrases Abbreviations Writing Method Guide 電子郵件 Exercises Unit 4 Selling Online and Selecting Goods Text A How to Select Goods on Cross-Border E-commerce New Words Phrases Abbreviations Reference Translation 跨境電商中如何選品? Text B 10 Things You Need to Start Selling Online New Words Phrases Abbreviations Writing Method Guide 邀請函 Exercises Unit 5 Learning about Amazon Text A Selling on Amazon
New Words Phrases Abbreviations Reference Translation 在亞馬遜上賣東西 Text B Amazon Seller Central and Amazon Vendor Central New Words Phrases Abbreviations Writing Method Guide 品牌故事文案 Exercises Unit 6 Writing Product Descriptions and Using ChatGPT Text A How to Write Product Descriptions New Words Phrases Abbreviations Reference Translation 如何撰寫產品描述 Text B How to Use ChatGPT for E-commerce New Words Phrases Writing Method Guide 怎樣寫亞馬遜產品文案 Exercises Unit 7 Pricing and Optimizing Online Reviews Text A Pricing Strategy New Words Phrases Abbreviations Reference Translation 定價策略 Text B Key Steps to Get Better Online Reviews New Words Phrases Abbreviations Writing Method Guide 怎樣給國外客戶發寫開發信 Exercises Unit 8 Electronic Payments and Regulations Text A How Electronic Payment Works New Words Phrases Abbreviations Reference Translation 電子支付是如何工作的 Text B Chinese Cross-Border E-commerce Regulations New Words Phrases Writing Method Guide 回復詢盤 Exercises Unit 9 Optimizing Sales Service and Customer Experience Text A 7 Types of After Sales Service to Keep Your Customer Satisfied New Words Phrases Abbreviations Reference Translation 七種確保客戶滿意的售后服務
Text B Ways to Optimize Online Customer Experience New Words Phrases Abbreviations Writing Method Guide 發盤與還盤 Exercises Unit 10 Product Feed and International Warehouses Text A How Sellers Can Leverage Their Product Feed for Amazon SEO New Words Phrases Abbreviations Reference Translation 賣家如何利用產品推送實現亞馬遜SEO Text B International Warehouses in Cross-Border E-commerce New Words Phrases Abbreviations Writing Method Guide 訂單與合同 Exercises Unit 11 Logistics Text A Third Party Logistics New Words Phrases Abbreviations Reference Translation 第三方物流 Text B Reverse Logistics New Words Phrases Abbreviations Writing Method Guide 索賠和投訴答覆信 Exercises Unit 12 New Technology in E-commerce Text A Benefits of Big Data Analytics in E-commerce New Words Phrases Abbreviations Reference Translation 大數據分析在電子商務中的優勢 Text B Artificial Intelligence in Cross-Border E-commerce New Words Phrases Abbreviations Writing Method Guide 常見售后郵件模板 Exercises