萬春林|責編:王琳
萬春林，男，1976年3月生，四川瀘州人，成都大學旅遊與文化產業學院教師，院長助理。碩士畢業於四川大學旅遊與歷史文化學院，博士畢業於Graduate School of Tourism Management，National Institute of Development Administration。研究方向為旅遊管理、旅遊營銷、旅遊文化與目的地管理。發表論文20余篇，其中SSCI1篇、中文核心期刊5篇。參編著作5部。主持並參與國家級、省級、市級等科研課題多項。曾獲成都市第十三次哲學社會科學優秀成果三等獎。
目錄
Chapter 1 Introduction 1.1 Background and Significance of the Study 1.2 Problem Statement 1.3 Research Gap 1.4 Research Questions 1.5 Research Objectives 1.6 Research Outputs 1.7 Research Outcomes 1.8 The Scope of the Study 1.9 Definition of Terminologies Chapter 2 Literature Review 2.1 Introduction 2.2 Community-Based Tourism (CBT) 2.3 Marketing Theory 2.4 Innovation Theory 2.5 Tourist Behavior 2.6 Andaman Coast Research 2.7 Related Research 2.8 Conclusion 2.9 Hypotheses 2.10 Conceptual Research Framework Chapter 3 Research Methodology 3.1 Methodology 3.2 Research Process Chapter 4 Research Findings 4.1 Results of Quantitative Analysis 4.2 Results of Qualitative Analysis 4.3 Conclusion Chapter 5 Discussion and Conclusion 5.1 Summarized Results on the Research Objectives 5.2 Results of the Discussion of Research Objectives 5.3 Recommendations 5.4 Research Contribution 5.5 Limitations of the Study 5.6 Conclusion Bibliography Appendices Appendix A Appendix B Appendix C
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