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商務英語函電(第2版21世紀英語專業系列教材)

  • 作者:編者:吳雯//吳含|責編:初艷紅
  • 出版社:北京大學
  • ISBN:9787301344347
  • 出版日期:2023/09/01
  • 裝幀:平裝
  • 頁數:236
人民幣:RMB 49 元      售價:
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內容大鋼
    本書按國際貿易流程以一筆鞋子交易為主線展開,根據工作流程呈現了order inquiry(客戶詢盤),container loading(裝櫃要求)等公司信函實例,每個環節收進了業務常用的最新術語與辭彙,例如OEM,MOQ,leadingtime,HQ,TNT,PayPal等,並分環節對國際貿易語言點進行介紹。本書表格形式多,有詢盤單、報價單、估價單、裝船通知等,新穎實用。練習題結合了托業考試的最新題型,實訓內容緊跟業務員的實際操作,附有公司真實信頭、名片、圖片等。實現了與外貿業務零距離的接觸,從多方面訓練學生的貿易實戰能力。本書可供高等院校商務英語專業和國際經濟與貿易專業的學生、國際商務從業人員參考使用,也可作為從事國際貿易工作的專業人士、公司培訓的自學參考書。

作者介紹
編者:吳雯//吳含|責編:初艷紅

目錄
Module I Basics for International Business Correspondence
  CHAPTER I INTERNATIONAL BUSINESS ENGLISH
    I. About the Course
    II. Guidelines for Effective Business Correspondence
    III. Layout of Business Emails and Letters
    Business Link
    Skill Training
Module II Establishing Business Relations
  CHAPTER II ESTABLISHING BUSINESS RELATIONS
    Lesson 1 (A) Self-Introduction
    (B) Highlighting Advantages
    Lesson 2 (A) A First Inquiry
    (B) A Reply to the Above
    Lesson 3 Contact Customers after Fair
    Business Link
    Skill Training
    Useful Expressions
Module III Business Negotiations
  CHAPTER III INQUIRY AND REPLY
    Lesson 4 (A) Inquiring for Quantity Discount
    (B) A Reply to the Above
    Lesson 5 Asking to Quote Two Kinds of Prices
    Lesson 6 A Tabulated Order Inquiry
    Skill Training
    Useful Expressions
  CHAPTER IV OFFERS AND COUNTER-OFFERS
    Lesson 7 A Non-Firm Offer
    Lesson 8 A Counter Offer
    Lesson 9 Offering Substitute Material
    Business Link
    Skill Training
    Useful Expressions
  CHAPTER V ORDERS AND CONTRACTS
    Lesson 10 (A) Asking to Send an S/C
    (B) A Reply to the Above
    Lesson 11 (A) Asking to Send PO
    (B) A Reply to the Above
    Lesson 12 Sending S/C and PI
    Business Link
    Skill Training
    Useful Expressions
  CHAPTER VI PRODUCTION & INSPECTION
    Lesson 13 (A) Inline Inspection Reports
    (B) Advising the Production Schedule
    Lesson 14 Failed in Inspection
    Lesson 15 Asking to Release the Shipment
    Business Link
    Skill Training
    Useful Expressions
  CHAPTER VII PAYMENT

    Lesson 16 Payment Negotiation
    Lesson 17 (A) Proposing Payment by D/P at Sight
    (B) A Reply to the Above
    Lesson 18 Settling Balance Payment
    Skill Training
    Useful Expressions
  CHAPTER VIII ESTABLISHMENT OF L/C AND AMENDMENT TO L/C
    Lesson 19 (A) Urging Establishment of L/C (1)
    (B) Urging Establishment of L/C (2)
    Lesson 20 Amend the L/C with Correct Amount
    Lesson 21 (A) Amendment to L/C
    (B) Amending L/C to Allow Transshipment
    Business Link
    Skill Training
    Useful Expressions
  CHAPTER IX PACKING & MARKING
    Lesson 22 Inner Packing & Labeling
    Lesson 23 Outer Packing
    Lesson 24 Container Loading
    Business Link
    Skill Training
    Useful Expressions
  CHAPTER X SHIPMENT
    Lesson 25 (A) Shipping Instructions
    (B) A Reply
    Lesson 26 (A) Confirming Delivery Date (1)
    (B) Confirming Delivery Date (2)
    Lesson 27 Asking for Partial Shipment
    Business Link
    Skill Training
    Useful Expressions
  CHAPTER XI INSURANCE
    Lesson 28 Insurance Information
    Lesson 29 Insurance Clause
    Lesson 30 Asking the Seller to Cover Insurance
    Business Link
    Skill Training
    Useful Expressions
  CHAPTER XII COMPLAINTS, CLAIMS AND SETTLEMENT
    Lesson 31 Claim on Export Carton
    Lesson 32 Settling Complaint
    Lesson 33 Settlement on Inferior Quality
    Business Link
    Skill Training
    Useful Expressions
APPENDIX

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