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商務英語寫作(第2版)

  • 作者:編者:李細平|責編:桑任松
  • 出版社:清華大學
  • ISBN:9787302644040
  • 出版日期:2023/10/01
  • 裝幀:平裝
  • 頁數:337
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內容大鋼
    本書共分為18章。第1?2章主要介紹了商務英語文書寫作應遵循的原則和常用的寫作技巧,力求使讀者認識商務英語文書的整體特色;第3?18章立足於提高讀者商務英語文書的表達能力,較詳盡地介紹了常用商務英語文書的類型、格式、寫作技巧及其習慣表達。本書基本?括現代涉外公司(企業)最常用的商務英語文書的格式、方法和參考範例,如行政文書、事務文書、經貿文書等,涉及通知、啟事、海報、便條、票據、備忘錄、會議議程、會議記錄、產品介紹、證明、證書、賀卡、名片、請帖、招標書、投標書、合同、商務報告、商務建議書、致辭和商務書信格式等內容。

作者介紹
編者:李細平|責編:桑任松

目錄
Chapter 1  General Principles of Business Writing
    Ⅰ.Courtesy
    Ⅱ.Coneisentess
    Ⅲ.Clarity
    Ⅳ.Completess
    Ⅴ.Coretmess
    Ⅵ.Concreteness
    Ⅶ.Consideration
  [Skill Training Exercises]
    Ⅰ.Answer the following questions
    Ⅱ.Compare the following pairs of sentences, choose the better onc and state your reason
    Ⅲ.Rewrite the following sentences to achieve conciseness
    Ⅳ.Rewrite each sentence in order to convey its meaning more courteously
Chapter 2  Skills of Business English Writing
    Ⅰ.Selecting words
    Ⅱ.Developing effective sentences
    Ⅲ.Effective paragraph development
    Ⅳ.Other skills
  [Skill Training Exercises]
    Ⅰ.Fill in the blanks with suitable transitional words
    Ⅱ.Improve the following sentences according to the skills you've learnt in this chapter
    Ⅲ.Rewrite the following sentences in a simpler and more concrete way
Chapter 3  Notice
  [Sample Analysis]
  [Knowledge Induction]
    Ⅰ.The use and feature of a notice
    Ⅱ.The types of notices
    Ⅲ.The format of a notice in general
    Ⅳ.The format of notices giving instruction of some items
    Ⅴ.The format of notices giving information to the public
  [Skill Training Task]
Chapter 4  Poster
  [Sample Analysis]
  [Knowledge Induction]
    Ⅰ.The use and feature of a poster
    Ⅱ.The format of a poster
  [Skill Training Task]
Chapter 5  Notes and Bills
  [Sample Analysis]
  [Knowledge Induction]
    Ⅰ.Notes
    Ⅱ.Bills
  [Skill Training Task]
Chapter 6  Memorandum
  [Sample Analysis]
  [Knowledge Induction]
    Ⅰ.The use and feature of memos
    Ⅱ.The format of memos
  [Skill Training Task]
Chapter 7  Agenda

  [Sample Analysis]
  [Knowledge Induction]
    Ⅰ.The use of agenda
    Ⅱ.The format of agenda
  [Skill Training Task]
Chapter 8  The Minutes of a Meeting
  [Sample Analysis]
  [Knowledge Induction]
    Ⅰ.The use and requirements of minutes of a meeting
    Ⅱ.The format of minutes of a meeting
    Ⅲ.Types of the minutes of the meeting
  [Skill Training Task]
Chapter 9  Product's Instruction
  [Sample Analysis]
  [Knowledge Induction]
    Ⅰ.The use and feature of a product's instruction
    Ⅱ.The content of an instructior
  [Skill Training Task]
Chapter 10  Certificate
  [Sample Analysis]
  [Knowledge Induction]
    Ⅰ.The basic knowledge of certificate
    Ⅱ.The format of certificate
  [Skill Training Task]
Chapter 11  Cards
  [Sample Analysis]
  [Knowledge Induction]
    Ⅰ.The format of invitation cards
    Ⅱ.The format of congratulation/greeting cards
    Ⅲ.The format of business cards
  [Skill Training Task]
Chapter 12  Invitation for Bids and Pre-qualification
  [Sample Analysis]
  [Knowledge Induction]
    Ⅰ.The use of invitation for bids and prequalification
    Ⅱ.The format of invitation for bids and prequalification
  [Skill Training Task]
Chapter 13  Bidding Forms
  [Sample Analysis]
  [Knowledge Induction]
    Ⅰ.The use of a bid
    Ⅱ.The content of the form of bid
    Ⅲ.The format of form of bid
  [Skill Training Task]
Chapter 14  Contract
  [Sample Analysis]
  [Knowledge Induction]
    Ⅰ.The use of contracts
    Ⅱ.The format of contracts
    Ⅲ.Types of contracts

  [Skill Training Task]
Chapter 15  Business Reports
  [Sample Analysis]
  [Knowledge Induction]
    Ⅰ.The use and category of a business report
    Ⅱ.The format of different business reports
  [Skill Training Task]
Chapter 16  Business Proposals
  [Sample Analysis]
  [Knowledge Induction]
    Ⅰ.The use and category of business proposals
    Ⅱ.The format of different business proposals
  [Skill Training Task]
Chapter 17  Speech
  [Sample Analysis]
  [Knowledge Induction]
    Ⅰ.The use and feature of a speech
    Ⅱ.The format of a speech
    Ⅲ.Types of speeches
  [Skill Training Task]
Chapter 18  The Layout of a Business Letter
  [Sample Analysis]
  [Knowledge Induction]
    Ⅰ.The structure of a bisiness letcer
    Ⅱ.The fomat of a bisiness letter
    Ⅲ.Envelop addrssing
  [Skill Traiing Task]
Appendix Ⅰ  Names of Common Companies, Enterprises and Stores
Appendix Ⅱ  Names of Common Positions and Titles
Appendix Ⅲ  常見英文標點符號用法指南
Appendix Ⅳ  Reference for Tasks
Appendix Ⅴ  商務英語常用縮略語表

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