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新融合商務英語閱讀教程

  • 作者:編者:董莉//崔麗|責編:臧燕陽
  • 出版社:上海交大
  • ISBN:9787313288011
  • 出版日期:2023/09/01
  • 裝幀:平裝
  • 頁數:305
人民幣:RMB 69 元      售價:
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內容大鋼
    本書由國際商務專業人士發起,融合校企多方力量編寫而成。全書共有10個單元,每個單元由A、B兩篇文章及其難點辭彙、難句分析、課後練習題等內容組成。本書選用長篇文章,有利於培養學生深度閱讀的態度和能力,適合辭彙理解、句子理解、段落理解、篇章理解和快速閱讀技巧等方面的教學和訓練。文章所使用的辭彙都是最新、最接近商業現實的用語,能夠幫助學生洞察新的商業環境。書中內容皆選自原版材料,語言地道,與當今國際商務活動聯繫緊密,利於讀者擴大知識面,熟悉國際商務活動的實際情況。本書既適合高校商務英語專業作為教材使用,也適合國際商務從業人員等學習使用。

作者介紹
編者:董莉//崔麗|責編:臧燕陽

目錄
Chapter 1 Society and Company's Strategy
  Text A Social-impact Efforts that Create Real Value
  Text B How to Make Robust Strategy in Times of Deep Uncertainty
Chapter 2 Co-opetition in New Era
  Text A The Rules of Co-opetition
  Text B The Focused Leader: How Effective Executives Direct Their Own and Their Organizations' Attention
Chapter 3 Marketing Strategies
  TextA Is Your Marketing Organization Ready for What's Next
  Text B When Marketing Is Strategy
Chapter 4 Supply Chain and Customer Relationship
  Text A Building a Transparent Supply Chain
  Text B How to Reach New Customers When You Can't Meet Them in Person
Chapter 5 Human Resource Management
  Text A How Companies Are Using VR to Develop Employees' Soft Skills
  Text B How Employers Are Fixing Health Care
Chapter 6 Diversity in Business
  Text A Getting Serious About Diversity: Enough Already with the Business Cas
  Text B The Forgotten Dimension of Diversity
Chapter 7 Negotiation in Business
  Text A What's Your Negotiation Strategy? Here's How to Avoid Reactive Dealma
  Text B Negotiating Your Next Job
Chapter 8 Core Values in Business
  Text A The Trust Crisis
  Text B Leading with Trust
Chapter 9 Happiness and Business
  Text A How Will You Measure Your Life
  Text B What You Were Taught About 「Happiness」 Isn't True
Chapter 10 Future Work and Learning
  Text A Our Work-from-anywhere Future
  Text B When Machine Learning Goes Off the RailsReferences

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