Unit 1 Overview of Cross-Border E-Commerce Part 1 The Concept of Cross-Border E-Commerce Part 2 Differences between Traditional Foreign Trade and Cross-Border E-Commerce Part 3 Current Situation of Cross-Border E-Commerce inChina Supplementary Materials Unit 2 Main Cross-Border E-Commerce Platforms Part 1 Amazon and eBay Part 2 Alibaba andAliExpress Part 3 Shopee and Lazada Supplementary Materials Unit 3 Opening a Cross-Border E-Commerce Store Part 1 Selection of a Cross-Border E-Commerce Platform Part 2 Preparation of Registration Materials Part 3 FAQ While Opening a Cross-Border E-Commerce Store Supplementary Materials Unit 4 Store and Product Description Part 1 Store Description Part 2 Title and Key Words of a Product Part 3 Product Description and Features Supplementary Materials Unit 5 Cross-Border E-Commerce Product Management Part 1 Product Selection Part 2 Product Pricing Part 3 Forbidden and Restricted Products Supplementary Materials Unit 6 Cross-Border E-Commerce Order Management Part 1 Pre-Sale Inquiryand Reply Part 2 Placing an Order Part 3 Follow-up of Order Related Services Supplementary Materials Unit 7 Cross-Border E-Commerce Marketing Activities Part 1 Promotion and Marketing Part 2 SEOandSEM Part 3 Brand Building Supplementary Materials Unit 8 Cross-Border E-Commerce Payment Part 1 Offline and Online Payment Part 2 Payment Process Part 3 Account Withdrawal Supplementary Materials Unit 9 Cross-Border E-Commerce Logistics and Warehousing Part 1 Packaging Part 2 Logistics Channels Part 3 Delivery Tracking and Transportation Time Supplementary Materials Unit 10 Customer Service of Cross-Border E-Commerce Part 1 Customer Service Procedures Part 2 Complaint Problems Part 3 Returning and Refunding Supplementary Materials
Unit 11 Transact?on Evaluation of Cross-Border E-Commerce Part 1 Five-Star Praise and Feedback Part 2 Bad Review and Feedback Part 3 Seller's Evaluation of the Buyer Supplementary Materials Unit 12 Cross-Border E-Commerce Live Streaming Part 1 Advantages of Live Streaming in Cross-Border E-Commerce Part 2 Management of Cross-Border E-Commerce Live Streaming Part 3 Development of Cross-Border E-Commerce Live Streaming in China Supplementary Materials 附錄 跨境電子商務常用術語 參考文獻
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