Unit 1 The Marketing Mix Unit 2 SWOT Analysis Unit 3 Marketing Strategy Unit 4 Marketing Ethics Unit 5 Marketing Environment Unit 6 Legal Aspects of Marketing Unit 7 Marketing Research Unit 8 New Product Development Unit 9 Product Life Cycle Unit 10 Branding Unit 11 Market Segmentation Unit 12 Customer Needs Unit 13 Customer Loyalty Unit 14 Customer Relationship Management Appendix A Glossary
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