目錄
Part One Concepts: A Competitive Approach
Chapter 1 Strategic Management
Section 1 Concept
Section 2 The Competitive Landscape
Section 3 The I/O Model of Above-average Returns
Section 4 The Resource-Based Model of Above-average Returns
Section 5 Vision and Mission
Section 6 Stakeholders
Chapter 2 The External Environment Analysis
Section 1 The General, Industry, and Competitor Environments
Section 2 External Environmental Analysis
Section 3 Segments of the General Environment
Section 4 Environment Analysis
Section 5 Interpreting Industry Analyses and Strategic Groups
Chapter 3 The Internal Organization
Section 1 Analyzing the Internal Organization
Section 2 Resources, Capabilities, and Core Competencies
Section 3 Core Competencies
Section 40utsourcing
Section 5 Strategic Decisions
Chapter 4 Business-level Strategy
Section 1 Business-level Strategy
Section 2 Customers: Their Relationship with Business-level Strategies
Section 3 The Purpose of a Business-level Strategy
Section 4 Types of Business-level Strategies
Chapter 5 Competitive Behavior
Section 1 A Model of Competitive Rivalry
Section 2 Competitor Analysis
Section 3 Drivers of Competitive Actions
Section 4 Competitive Rivalry
Section 5 Likelihood of Attack
Section 6 Likelihood of Response
Section 7 Competitive Dynamics
Chapter 6 Corporate-level Strategy
Section 1 Levels of Diversification
Section 2 Reasons for Diversification
Section 3 Value-creating Diversification
Section 4 Diversification
Section 5 Unrelated Diversification
Section 6 Value-neutral Diversification
Section 7 Value-reducing Diversification: Managerial Motives to Diversify
Part Two Models: An Ecological Perspective
Chapter 7 General Environmental System Modeling
Section 1 Introduction
Section 2 Materials and Methods
Section 3 Results and Discussions
Section 4 Conclusions
Chapter 8 Intra Organizational Improvisational Behavior Modeling
Section 1 Introduction
Section 2 Materials and Methods
Section 3 Results and Discussions
Section 4 Conclusions
Chapter 9 Competitive System: Symbiosis Model among Enterprises
Section 1 Introduction
Section 2 Methods and Materials
Section 3 Results and Discussions
Section 4 Conclusions
Chapter I0 Enterprise Internal Business Competition System
Section 1 Introduction
Section 2 Materials and Methods
Section 3 Results and Discussions
Section 4 Conclusions
References
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