前言 Unit 1 The Components of Business Letters 商務信函的構成 1.1 The Essential Parts of a Business Letter 1.2 The Optional Parts of a Business Letter 1.3 Business Letter Formats 1.4 The Overall Appearance of a Business Letter Unit 2 Tone of a Business Letter 商務信函的語氣 2.1 Writing forYourAudience 2.2 Three Approaches in Dealing with Messages Unit 3 Language Styles of a Business Letter 商務信函的語言風格 3.1 Clarity 3.2 Conciseness 3.3 Courtesy Unit 4 Inquiries 詢問函 4.1 Introduction 4.2 Sample Letters Unit 5 Replies 回復函 5.1 Introduction 5.2 Sample Letters Unit 6 Letters of Declining 拒絕函 6.1 Introduction 6.2 Sample Letters Unit 7 Goodwill and Social Letters 友好與社交信函 7.1 Invitation Letter 7.2 Letter of Thanks 7.3 Letter of Complaints and Claims Unit 8 Interoffice Routine Letters 辦公室日常信函 8.1 Letters ofAppointment 8.2 Letters of Recommendation 8.3 Notice Unit 9 Memos 備忘錄 9.1 Introduction1l 9.2 Basic Structure of Memos 9.3 Sample Memos Unit 10 Sales Letters and Advertisement 促銷信函與廣告 10.1 Persuasive Writing 10.2 Sales Letters 10.3 Adve:rtisement Unit 11 Business Reports 商務報告(Ⅰ)
11.1 General Introduction to Reports 11.2 Charts in Business Reports Unit 12 Business Reports 商務報告(Ⅱ) 12.1 Informational Reports 12.2 Analytical Reports Unit 13 Tender and Bidding Documents 招標書、投標書 13.1 Introduction 1 3.2 Tender and Bidding Documents Unit 14 Employment Writing 就業寫作 14.1 A letter ofApplication 14.2 Resumel 14.3 Thank-you Letter after Interview 14.4 Offer Letter References 參考文獻