Unit One Overview概述 Section l Background Section 2 Business Letters Introduction Section 3 Introduction to the Course Section 4 Features of Business Letters Section 5 Business Letters Categories Unit Two Basic Knowledge of Business Letters Writing商務信函寫作基礎 Section 1 Introduction Section 2 Purposes and Importance of Business Letters Section 3 How To Create Effective Business Letters Section 4 8 Cs of Business Letters Section 5 Tone of Business Letters Writing Section 6 Preparation Before Writing Section 7 Rules of Good Writing Unit Three Structures and Styles of Business Letters商務信函的結構與格式 Section 1 Introduction Section 2 Structures of Business Letters Section 3 Principal Parts of Business Letters Section 4 Optional Elements of Business Letters Section 5 Styles of Business Letters Section 6 Spacing．Margin and Envelop Addressing Unit Four General Tips for Modern Business Writing 現代商務寫作技巧 Section 1 General Tips Section 2 Grammar Focus Unit Five Establishing Business Relations 建立貿易關係 Section 1 Introduction Section 2 Examples of Establishing Business Relations Letters Unit Six Inquiry and Quotation 詢盤與報盤 Section 1 Introduction Section 2 Examples of Inquiry and Replies Section 3 Examples of Quotation and Replies Unit Seven Counter Offer,Firm Offer and Non-Firm Offer 還盤、實盤與虛盤 Section 1 Introduction Section 2 Examples of Counter Offer Section 3 Examples of Firm Offer Section 4 Examples of Non-Firm Offer Unit Eight Orders and Acknowledgements 訂單與接受 Section 1 Introduction Section 2 Examples of Orders Section 3 Examples of Acknowledgements Section 4 Different Types of Orders and Replies Unit Nine Payment Option 支付方式選擇 Section l Introduction Section 2 Examples of Letter of Credit Unit Ten Insurance 保險 Section 1 Introduction Section 2 Examples of Insurance Letters Unit Eleven Packing and Shipping 包裝與裝運 Section 1 Introduction Section 2 Examples of Packing Letters
Unit Twelve Complaints and Claims 申訴與索賠 Section 1 Introduction Section 2 Examples of Complaints and Claims Unit Thirteen Agency 代理 Section 1 Introduction Section 2 Examples of Agent Letters Unit Fourteen Contracts and Agreements 合同與協議 Section 1 Introduction Section 2 Example of a Contract Section 3 Examples of Agreements Unit Fifteen Invitation for Bids and Advertisements 招標和廣告 Section 1 Introduction Section 2 Examples of Invitation for Bids Section 3 Examples of Advertisements 附表 附表1 外貿函電常用辭彙 附表2 外貿函電常見片語搭配 附表3 商務貿易類型辭彙及其解釋 附表4 進出口業務常見流程及辭彙
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