Unit 1 The Evolution of Management as a Field of Study Unit 2 The Scope of Management Unit 3 The Increasing Importance of Strategic Management Unit 4 What Is Organizational Behavior? Unit 5 Production and Operations Management Unit 6 Developing Quality and Competitive Advantage Unit 7 Materials and Process: Management of a Company Unit 8 Introduction to Financial Management Unit 9 Key Issues in an International Environment Unit 10 Supply-Chain Management and Integration Unit 11 Human Resource Management: An Overview Unit 12 Types of Marketing Research Unit 13 Defining Customer Value and Satisfaction Unit 14 Integrated Logistics Management Unit 15 Understanding Services Unit 16 How to Set a Price on a Product Unit 17 Steps in Developing Effective Communication Unit 18 The Realities of Public Relations Unit 19 From Business Models to E-Business Models Unit 20 The Emergence of E-Marketing Key to Exercises
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