前言 Chapter Ⅰ The Nature of Luxury Section Ⅰ Defining Luxury Section Ⅱ The Origin of Luxury Goods Section Ⅲ The Modern Evolution of Luxury Goods Section Ⅳ The Uniqueness of Luxury Section Ⅴ The Business of Luxury Questions for Discussion Chapter Ⅱ Luxury Brand Section Ⅰ Brand History and Image Section Ⅱ Brand Positioning Section Ⅲ Branding Section Ⅳ Marketing Section Ⅴ Brand Identity Questions for Discussion Chapter Ⅲ Luxury Consumer Section Ⅰ Classifying Luxury Consumers Section Ⅱ Motivations for Luxury Consumption Section Ⅲ Chinese Luxury Consumers Questions for Discussion Chapter Ⅳ Luxury Industry Section Ⅰ The Core of Luxury Industry: Operator Section Ⅱ The Soul of Luxury Industry: Design Section Ⅲ Luxury Industry Guarantee: Manufacturing Section Ⅳ Luxury Industry Pusher: Marketing Questions for Discussion Chapter V Luxury and Art Questions for Discussion Chapter Ⅵ Chinese Luxury Market Questions for Discussion Reference
[