Unit 1 Introduction to Business Text A Goals and Resources of a Business Text B Business Cycle Case Study Chinese Values Unit 2 Successful Business People Text A Steve Jobs and the Apple Story Text B Zhang Ruimin』s Vision of Leadership for the Future Case Study Chinese Values Unit 3 Companies Text A Starbucks Coffee Company』s Organizational Structure Text B For Britain to Grow Faster It Needs Better Managers Case Study Chinese Values Unit 4 Employees Text A Being a Good Employee Text B How to Help an Employee Figure Out Their Career Goals Case Study Chinese Values Unit 5 Products Text A Products and Services Text B Counterfeit Products Hurt the Consumer and the Economy Case Study Chinese Values Unit 6 Markets Text A Selling on TikTok and Taobao Text B 5 Steps to Validate Your Business Idea Before Entering the Market Case Study Chinese Values Unit 7 Customers Text A Customer Value Text B What Is 「Customer」 Case Study Chinese Values Unit 8 Work and Life Text A The Price of a 24-7 World Text B Striking a Balance Between Your Passion and Your Paycheck Case Study Chinese Values Unit 9 Culture Text A What Is Culture? Text B People-First Culture Case Study Chinese Values Unit 10 Business Ethics Text A Why Should Managers Be Ethical? Text B Is Digital Piracy Unethical? Or Just Illegal? Case Study Chinese Values
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