內容大鋼
「21世紀大學商務英語實用教程」依據國家教材委員會頒布的《全國大中小學教材建設規劃(2019-2022年)》與教育部頒布的《普通高等學校教材管理辦法》,結合《中國英語能力等級量表》與《大學英語教學指南》(2020版)的最新要求,在立足大學英語教學實踐的基礎上,將商務專業知識、跨文化交際能力與英語語言運用技能相結合。
按照《高等學校課程思政建設指導綱要》要求,本教材融入商業文化、社會主義核心價值觀、職業道德等思政元素,並加入國際商務禮儀,實現商務英語與思政教育的有機結合,使學生在商務活動中,既能夠展示我們的國民素質,也能提升我們的國際形象。
「21世紀大學商務英語實用教程」系列第二冊教材,圍繞Recruitment, Globalization, Business Conference, Business Travel與Negotiation五大主題,以學習者為中心,以商務活動為環境,以商務交際為目的,通過聽、說、讀、寫、譯等基本技能的全面訓練,使學習者通曉商務技能,形成良好的商務英語運用能力和跨文化商務溝通能力。
目錄
Unit 1 Recruitment
Part I Lead-in
Part II Listening
Part III Reading
TEXT A Connecting Employers with Job Seekers in Today's Economy
TEXT B Factors Affecting Recruitment
Part IV Speaking
Part V Translation
Part VI Writing
Part VII Case Study
Part VIII Unit Proiect
Unit 2 Globalisation
Part I Lead-in
Part II Listening
Part III Reading
TEXT A What Is Globalisation?
TEXT B Pros and Cons of Globalisation: Is It Good or Bad?
Part IV Speaking
Part V Translation
Part VI Writing
Part VII Case Study
Part VIII Unit Project
Unit 3 Business Meeting
Part I Lead-in
Part II Listening
Part III Reading
TEXT A How to Make a Great Presentation?
TEXT B How to Conduct a Meeting?
Part IV Speaking
Part V Translation
Part VI Writing
Part VII Case Study
Part VIII Unit Project
Unit 4 Business Travel
Part I Lead-in
Part II Listening
Part III Reading
TEXT A What Is Business Travel?
TEXT B Stay Safe and Healthy on a Business Trip
Part IV Speaking
Part V Translation
Part VI Writing
Part VII Case Study
Part VIII Unit Project
Unit 5 Negotiation
Part I Lead-in
Part II Listening
Part III Reading
TEXT A Three Keys to Achieving a Win-Win Outcome
TEXT B How to Conduct High Stakes Negotiations in the Digital Age Without Being Shortchanged
Part IV Speaking
Part V Translation
Part VI Writing
Part VII Case Study
Part VIII Unit Project