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外貿英語函電(經濟貿易類新形態教材高等職業教育教學改革特色教材)

  • 作者：編者:郝美彥//周賀|責編:張曉鵬//宋雪凌
  • 出版社：東北財大
  • ISBN：9787565445620
  • 出版日期：2023/05/01
  • 裝幀：平裝
  • 頁數：196
人民幣：RMB 46 元      售價：元
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內容大鋼
    本教材分為5個項目，共12個任務、1個綜合技能訓練。選用本教材的教師可以根據學情變化調整學習任務的順序，以此來開展教學。該教材同時具備了「活頁」和「教材」的雙重屬性，又具備了「學習資料」和「活頁筆記」的雙重功能。
    本教材以學生為主體，以外貿工作任務為載體，以工作過程為導向設計了項目化工作頁，注重學生的參與性和實踐性，強調學生自主學習和寫作技能的訓練。
    本教材適用於高等職業國際經濟與貿易、商務英語、電子商務、市場營銷、跨境電商等經濟類專業「外貿英語函電」等課程的教學，也可供從事外貿業務活動的從業人員自學或參考。
作者介紹
編者:郝美彥//周賀|責編:張曉鵬//宋雪凌
目錄
Task 1  Basic Knowledge
  Activity 1  Introduction
    Learning Objectives
    Lead-in
    1.1  Several Important Principles of Good Writing
    1.2  The Structure and Layout of a Business Letter
    1.3   Structure of E-mail
    1.4  Discussion
    1.5  Expected Learning Outcomes
    Skill Training
Task 2  Preparation of Business
  Activity 2  Establishing Business Relations
    Learning Objectives
    Lead-in
    2.1  Relevant Knowledge
    2.2  Specimen Letters
    2.3  Discussion
    2.4  Sentences Link
    2.5  Expected Learning Outcomes
    Skill Training
Task 3  Negotiation of Business
  Activity 3  Inquiry
    Learning Objectives
    Lead-in
    3.1  Relevant Knowledge
    3.2  Specimen Letters
    3.3  Discussion
    3.4  Sentences Link
    3.5  Expected Learning Outcomes
    Skill Training
  Activity 4  Offer
    Learning Objectives
    Lead-in
    4.1   Relevant Knowledge
    4.2  Specimen Letters
    4.3  Discussion
    4.4  Sentences Link
    4.5  Expected Learning Outcomes
    Skill Training
  Activity 5  Counter-offer
    Learning Objectives
    Lead-in
    5.1  Relevant Knowledge
    5.2  Specimen Letters
    5.3  Discussion
    5.4  Sentences Link
    5.5  Expected Learning Outcomes
    Skill Training
  Activity 6  Acceptance
    Learning Objectives

    Lead-in
    6.1   Relevant Knowledge
    6.2  Specimen Letters
    6.3  Discussion
    6.4  Sentences Link
    6.5  Expected Learning Outcomes
    Skill Training
  Activity 7  Contracts and Agreements
    Learning Objectives
    Lead-in
    7.1   Relevant Knowledge
    7.2  Specimen Letters
    7.3  Discussion
    7.4  Sentences Link
    7.5  Expected Learning Outcomes
    Skill Training
Task 4  Implementation of Contract
  Activity 8  Establishing and Amending an kC
    Learning Objectives
    Lead-in
    8.1  Relevant Knowledge
    8.2  Specimen Letters
    8.3  Discussion
    8.4  Sentences Link
    8.5  Expected Learning Outcomes
    Skill Training
  Activity 9  Effecting Shipment
    Learning Objectives
    Lead-in
    9.1  Relevant Knowledge
    9.2  Specimen Letters
    9.3  Discussion
    9.4  Sentences Link
    9.5  Expected Learning Outcomes
    Skill Training
  Activity 10  Covering Insurance
    Learning Objectives
    Lead-in
    10.1  Relevant Knowledge
    10.2  Specimen Letters
    10.3  Discussion
    10.4  Sentences Link
    10.5  Expected Learning Outcomes
    Skill Training
  Activity 11  Urging Payment
    Learning Objectives
    Lead-in
    11.1  Relevant Knowledge
    11.2  Specimen Letters
    11.3  Discussion

    11.4  Sentences Link
    11.5  Expected Learning Outcomes
    Skill Training
  Activity 12  Making a Complaint and Claim
    Learning Objectives
    Lead-in
    12.1  Relevant Knowledge
    12.2  Specimen Letters
    12.3  Discussion
    12.4  Sentences Link
    12.5  Expected Learning Outcomes
    Skill Training
Task 5  Comprehensive Writing-skill Training
    Overall Expected Learning Outcomes
    Bibliography

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