模塊一 跨境電商發展及平台介紹 Module 1 Introduction to Cross-border E-commerce Development and Platforms Unit 1 跨境電商發展概述 Overview of Cross-border E-commerce Development Passage 1 Introduction to Cross-border E-commerce Passage 2 Cross-border E-commerce Development Passage 3 The Belt and Road Initiative Boosts China』s E-commerce Unit 2 主要跨境電商平台介紹 Introduction to Main Cross-border E-commerce Platforms Passage 1 Amazon Passage 2 AliExpress Passage 3 Independent Station：SHEIN 模塊二 售前準備 Module 2 Pre-sale Preparation Unit 3 跨境電商支付 Payment for Cross-border E-commerce Passage 1 Overview of Online Payments for E-commerce Businesses Passage 2 E-commerce Payment Methods Unit 4 選品 Product Selection Passage 1 Product Selecting Skills on Platforms Passage 2 How to Find a Profitable, In-demand Product to Sell Unit 5 跨境電商物流 Cross-border E-commerce Logistics Passage 1 Modes and Characteristics of China』s Cross-border E-commerce Logistics Passage 2 What Factors Should You Consider When Scaling Fulfillment? Passage 3 Amazon』s Delivery Challenges 模塊三 在線銷售及營銷 Module 3 Online Sales and Marketing Unit 6 產品標題及產品描述 Product Title and Product Description Passage 1 Title Description Passage 2 Product Description Unit 7 線上營銷策略 Online Marketing Strategies Passage 1 Amazon Marketing Strategies to Boost Sales Passage 2 Ways to Increase Website Traffic Unit 8 客戶服務 Customer Service Passage 1 The 8 Time-tested Principles of Great Customer Service Passage 2 Drive More E-commerce Sales with Live Chat Without Being Trapped Passage 3 44 Best 「Thank You for Your Purchase」 Messages 模塊四 跨境電商平台模擬實訓 Module 4 Cross-border E-commerce Platform Training Unit 9 亞馬遜平台實訓 Amazon Training 任務一 亞馬遜賬號註冊
任務二 亞馬遜商品上架 任務三 亞馬遜物流 任務四 亞馬遜站內營銷推廣 任務五 平台數據分析 Unit 10 速賣通實訓 AliExpress Training 任務一 速賣通賬號註冊 任務二 速賣通商品上架 任務三 速賣通單品折扣設置 任務四 馬幫ERP商品上架 Unit 11 eBay實訓 eBay Training 任務一 產品調研 任務二 產品刊登 任務三 銷售推廣 任務四 eBay糾紛處理 Unit 12 阿里巴巴國際站實訓 Alibaba Training 任務一 市場調研和選品 任務二 產品詳情頁打造 任務三 營銷推廣 附錄 Appendix
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