Unit 1 Overview of Cross-border E-commerce Part A The Concept and Significance of Cross-border E-commerce Part B The Classifications of Cross-border E-commerce Part C The Main Models of Export and Import Cross-border E-commerce Part D The Status Quo and Development Trend of Cross-border E-commerce Unit 2 Main Cross-border E-commerce Platforms Part A Amazon and eBay Part B Alibaba and AliExpress Part C Wish Part D Shopee, Lazada and Other Regional Cross-border E-commerce Platforms Unit 3 Opening a Cross-border E-commerce Store Part A Preparing for Opening a Cross-border E-commerce Store Part B Registering for a Cross-border E-commerce Store Part C Launching Products on a Cross-border E-commerce Platform Unti 4 Marketing on Cross-border E-commerce Platforms Part A Concepts Related to E-commerce Part B Store Description and Product Listing Design Part C Promotion Activities Supplementary Reading Unit 5 Market Research of Cross-border E-commerce Part A Basic Principle and Logic for Product Selection in Cross-border E-commerce Part B Practical Methods of Market Research for Cross-border E-commerce Part C Data Analysis for Cross-border E-commerce Supplementary Reading Unit 6 Cross-border E-commerce Customer Service(Ⅰ) Part A An Introduction to Customer Services and Factors Affecting Customer Experience Part B Rules and Features of Cross-border E-commerce Customer Service Supplementary Reading Unit 7 Cross-border E-commerce Customer Service(Ⅱ) Part A Basic Online Communication Skills of Customer Services Part B Practices of Customer Service for B2B Part C Tips and Templates for Customer Service in Some B2C Scenarios Unit 8 Policies and Terms on Cross-border E-commerce Platform Text A Various Policies and Common Pitfalls Text B Intellectual Property Text C Appeal and Plan of Action Supplementary Reading Unit 9 Cross-border E-commerce Online Payment Text A An introduction to Dominant Online Payment Platforms Worldwide Text B Online Payment Platforms in China Supplementary Reading Unit 10 Cross-border E-commerce Logistics Text A An introduction to Logistics Services Text B Functions of Overseas Warehouses and the Way to Establish them Supplementary Reading Unit 11 Cross-border Customs Tax (VAT) and Changes in New E-commerce Regulations Text A An introduction to Customs and VAT Text B Changes in New E-commerce Regulations Supplementary Reading Unit 12 ERP and Supply Chain of Cross-border E-commerce
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