Unit 1 Cultural Differences Unit 2 High Context Culture and Low Context Culture Unit 3 Cultural Dimensions Theory Unit 4 Business Etiquette and Social Customs Unit 5 Glocalization Unit 6 Verbal Communication Unit 7 Non-verbal Communication Unit 8 Psychology of Culture: Culture Shock Unit 9 Culture and Tourism Unit 10 International Marketing Communication Unit 11 Commercial Advertisement: Awareness of Culture Unit 12 Corporate Ethics Unit 13 Intercultural Issues in Cross-border E-commerce Unit 14 Intercultural Business Negotiation Unit 15 Intercultural Management Unit 16 Brand-building in a Global World
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