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國際商務函電(英文版)

  • 作者:編者:鄧來英//劉芬|責編:劉艷
  • 出版社:清華大學
  • ISBN:9787302624905
  • 出版日期:2023/01/01
  • 裝幀:平裝
  • 頁數:221
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內容大鋼
    本教材以培養商務英語專業學生的英語書面表達和溝通能力為目標,以外貿企業典型業務工作流程為主線展開編寫。教材共11章,涵蓋商務函電基礎知識和外貿業務的各環節,包括建立業務聯繫、詢盤、報盤和還盤、接受與訂單、簽訂合同、支付、包裝、保險、運輸、投訴與索賠等。每個章節都以任務為導向,包含導學、外貿知識、信函樣例、情景對話和拓展閱讀等部分,並專門列出了函電撰寫功能句型,精心設計了業務技能訓練。業務技能訓練中還有各類習題和信函撰寫練習,旨在從不同角度淬煉學生的商務知識和函電撰寫溝通技能,使學生能夠將商務知識和語言技能融會貫通,為將來走向商務類崗位打下堅實的基礎。教材配有電子課件、微課視頻和練習參考答案,讀者可從www.tsinghuaelt.com下載使用。
    本書既可作為普通高等院校商務英語、國際貿易及相關專業的教材,也可作為外貿從業人員的參考用書,還可作為外貿培訓行業的培訓輔導用書。

作者介紹
編者:鄧來英//劉芬|責編:劉艷

目錄
Chapter 1 Fundamentals of Business Communication
  Part 1 Business Knowledge
    Section 1 Basic   Parts of a Business English Letter
    Section 2 Writing Principles of Business English Letters
    Section 3 Formats of Business English Letters
    Section 4 Email Etiquette
  Part 2 Typical Phrases for Business English Emails
  Part 3 Skill Training
  Part 4 Additional Reading
Chapter 2 Establishment of Business Relations
  Part 1 Business Knowledge
    Section 1 Ways to Establish Business Relations
    Section 2 How to Make a Credit Status Enquiry
  Part 2 Case Study
  Part 3 Functional Sentence Patterns
  Part 4 Situational Dialogs
  Part 5 Skill Training
  Part 6 Additional Reading
Chapter 3 Enquiry
  Part 1 Business Knowledge
    Section 1 What Is an Enquiry in International Business
    Section 2 How to Make an Enquiry
  Part 2 Case Study
  Part 3 Functional Sentence Patterns
  Part 4 Situational Dialogs
  Part 5 Skill Training
  Part 6 Additional Reading
Chapter 4 Offer and Counter Offer
  Part 1 Business Knowledge
    Section 1 Offer, Firm Offer and Non-firm Offer
    Section 2 Counter Offer
  Part 2 Case Study
  Part 3 Functional Sentence Patterns
  Part 4 Situational Dialogs
  Part 5 Skill Training
  Part 6 Additional Reading
Chapter 5 Acceptance and Orders
  Part 1 Business Knowledge
    Section 1 Acceptance
    Section 2 Order
  Part 2 Case Study
  Part 3 Functional Sentence Patterns
  Part 4 Situational Dialogs
  Part 5 Skill Training
  Part 6 Additional Reading
Chapter 6 Contracts
  Part 1 Business Knowledge
    Section 1 Contracts in Business
    Section 2 Format and Main Contents of a Contract or Confirmation
  Part 2 Case Study

  Part 3 Functional Sentence Patterns
  Part 4 Situational Dialogs
  Part 5 Skill Training
  Part 6 Additional Reading
Chapter 7 Payment
  Part 1 Business Knowledge
    Section 1 Modes of Payment
    Section 2 Circulation Process of Documentary L/C
  Part 2 Case Study
  Part 3 Functional Sentence Patterns
  Part 4 Situational Dialogs
  Part 5 Skill Training
  Part 6 Additional Reading
Chapter 8 Packing
  Part 1 Business Knowledge
    Section 1 What Is Packing?
    Section 2 Packing Marks
  Part 2 Case Study
  Part 3 Functional Sentence Patterns
  Part 4 Situational Dialogs
  Part 5 Skill Training
  Part 6 Additional Reading
Chapter 9 Insurance
  Part 1 Business Knowledge
    Section 1 Covering Cargo Insurance
    Section 2 A General Introduction to China's Cargo Insurance
  Part 2 Case Study
  Part 3 Functional Sentence Patterns
  Part 4 Situational Dialogs
  Part 5 Skill Training
  Part 6 Additional Reading
Chapter 10 Shipment
  Part 1 Business Knowledge
    Section 1 International Transportation of Goods
    Section 2 Bill of Lading
  Part 2 Case Study
  Part 3 Functional Sentence Patterns
  Part 4 Situational Dialogs
  Part 5 Skill Training
  Part 6 Additional Reading
Chapter 11 Complaints and Claims
  Part 1 Business Knowledge
    Section 1 Complaints and Claims
    Section 2 How to Handle Complaints and Claims
  Part 2 Case Study
  Part 3 Functional Sentence Patterns
  Part 4 Situational Dialogs
  Part 5 Skill Training
  Part 6 Additional Reading

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